Beauty Coty Lets Store Shoppers Discover Its Fragrances In Multisensory VR Experience

The beauty brand launched a fragrance discovery experience that uses touch, smell, sound and sight to take visitors to its Buenos Aires store on an immersive journey

Shopper Marketing & Promotions Coty Beauty Fans Can Shop Personalized Makeup Tutorials

The beauty retailer's collaboration with Amazon Echo will show viewers personalized product recommendations in conjunction with the videos they watch, then allow them to add items directly to their shopping cart