CPG

Case Study Kellogg's Cereal Crunchers Can Color Their Box And Then View In AR

The food brand is aiming to drive engagement with its cereal by giving the coloring box of yesteryear a 2019 upgrade

Analysis Beauty Brands Like Birchbox Leverage DIY Trends To Serve As Lifestyle Partners

To supplement consumers' daily routines, these beauty brands are investing in at-home products that leverage trends in do-it-yourself makeup and beauty education

Delivery & Logistics Subscription Oral Care Brand Shyn Goes All In On Customization

The DTC toothcare ecomm is fully customizable to each individual customer's needs—and even pairs with Sonicare brushes to enable greater compatibility with consumers' routines

Consumer Goods Interview: How Frozen Food Startup Mosaic Is Disrupting The Category With A DTC Subscription Service

PSFK speaks to the founders of the digital-native brand that is working to fix frozen, realizing the potential of the category to offer today's health-conscious consumers convenient and quality options that compromise neither taste nor nutrition

Food & Beverage Magic Spoon Cereal Offers Grocery Store Shoppers Healthy DTC Alternative

The online-only brand is capitalizing on the current DTC-friendly retail climate, bypassing the supermarket aisle to sell its healthier version of a classic kids breakfast

Home Upstart CPG Brands Set The Trend Towards Reusable Household Products

Taking sustainability to the next level, refillable and non-toxic household product brand Blueland is set to disrupt an entrenched industry by changing consumer behavior

Beauty P&G Launches Walmart-Exclusive Razor Brand For Millennial Women

Joy Shave razors are sold exclusively at Walmart stores and on its website, accompanied by a campaign targeting younger, busy women to compete with DTC brands

Brand Activation & Immersion Interview: How A Circular Shopping Platform Lets Consumers Own The Product, Not The Packaging

Loop's co-founder explains how the sustainable packaging platform works with brands like P&G, Unilever and more to enable ecologically sound consumption patterns with durable containers designed for refill and reuse

Packaging & Product Engagement Doritos Fans Can Keep Their Hands Clean With Towel Bag

The reusable terry cloth bag helps consumers keep their fingers clean while snacking, providing a clever solution to a typical pain point of flavored chip consumption