CPG

Brand Activation & Immersion Interview: How A Circular Shopping Platform Lets Consumers Own The Product, Not The Packaging

Loop's co-founder explains how the sustainable packaging platform works with brands like P&G, Unilever and more to enable ecologically sound consumption patterns with durable containers designed for refill and reuse

Consumer Goods Doritos Fans Can Keep Their Hands Clean With Towel Bag

The reusable terry cloth bag helps consumers keep their fingers clean while snacking, providing a clever solution to a typical pain point of flavored chip consumption