cpg retail

Brand Activation & Immersion How Beverage Brands Are Extending Their Reach With AR Complementary Pairings

From AR-activated wine bottle labels that provide video content to complementary tasting guides that enhance customers' enjoyment of their drink, beverage brands are finding creative ways to connect with their consumers in the post-purchase phase

Food & Beverage How Brands Are Enabling Anywhere Purchasing With Virtual Reality

To meet modern consumer demand to have it all anytime, anywhere, brands are turning to virtual reality-enabled interfaces like mobile apps to upscale convenience and augment product information