OBI builders upgrades a German neighborhood while displaying its services.
Italian ad agency create an interactive billboard that doubles as fly paper.
Simultaneous worldwide photo captures create huge pulses of branded social activity.
The holiday e-cards spell out messages with models holding letters, while the clothes they wear are listed underneath.
Ideation, the combination of 'idea' and 'generation,' is a natural process that can be spurred along with specific techniques.
In a world filled with social good causes, one must not be daunted. Use creativity to solve shared problems one small step at a time.