creative brief

Design Designers Reimagine Wordy Brief with Physical Objects

New York duo send artists the same three artifacts to inspire stories for a gallery show

Advertising Insights Don't Exist

Farrah Bostic at Pretty Little Head got us wondering if we've 'observed' insights to death.

Home Ed Cotton: Creative Brief Project- Don't Google Your Way To A Brief

There's no substitute for real time spent with real people learning about human connections to brands and categories.

Technology Ed Cotton: The Creative Brief Project

The Account Planner's most important "product" is supposed to be the creative brief. However, things have changed.

Work A Better Creative Brief For The Post Digital Age

Goodby's Gareth Kay suggests different ways to think about modern communication strategies.

Advertising A Creative Brief To Guide Social Media Efforts

Smart questions to guide strategy.