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January 16, 2019 | New York City
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Consumers increasingly value high-quality customer service and the ability to co-create their brand experiences with the companies themselves, which has led to brands implementing more immersive technologies to create more customized loyalty program experiences
August 15, 2018

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As Young & Laramore's longtime executive creative director, Carolyn Hadlock is the driving force behind the agency's creative department, inspiring teams to deliver original, startling, and consistently effective creative for the likes of Brizo faucets, Whispbar Rack Systems, Schlage, Scotts Lawn Service, Upland Brewing and Stanley Steemer. Since joining Y&L in 1991 as an art director, her work has garnered recognition and awards from the Art Directors Club, Advertising Age, Adweek, Communication Arts, Cannes, Effies, Graphis, The One Show and the NewYork Film Festival. Carolyn has also done guest reviews for Creativity and Adweek, served on awards juries, and played a major role in helping to found The One Show's Creative Leaders Retreat.

Expert

An award-winning branding and marketing strategist, creative director and innovator with a passion for building and positioning brands through customized storytelling, integrated marketing, social media and of course, technology. Forbes #30Under30. She's currently the VP of Marketing at Sweetgreen.

Related Video

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Daniel Stark and Nancy Herrmann of Stark Design explain that meaningful store experiences lead to better engagement, loyalty and sales

July 21, 2015
Video

Peter Rivera of Infusion Digital Agency explains how technology can help build more loyalty and a better brand experience

July 16, 2015
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