Creative works

Brand Activation & Immersion Universal Studios Offers Visitors A 'Stranger Things'-Inspired Haunted House

As a brand activation to promote season three of the television series, a Stranger Things-themed haunted house and maze will constitute Universal Studios' latest addition to Halloween Horror Nights

Entertainment How Brands Are Enhancing Fictional Narratives With Real-Life Immersion

From Star Wars to indie projects, entertainment companies are extending their reach by creating fully immersive experiences that let fans live out their favorite narratives

Advertising ABC Turns NYC Subway Train Into Roseanne's Living Room

To advertise the return of Roseanne on ABC, the network decorated the Times Square shuttle to look like the TV family's living room

Advertising Netflix Planted A Fake Biotech Booth At CES To Promote A New Sci-Fi Show

The Psychasec stall features 'lab-grown bodies' from the upcoming sci-fi series Altered Carbon

Entertainment Alternate Reality Game Immerses Players In Conspiracies For Over A Year

The Lust Experience is an immersive theater project in which participants are involved in a months-long game of conspiracy and paranoia

Advertising PurpleList Podcast Episode 13: How Morgan Spurlock Turned The Ad World Upside Down

PSFK founder Piers Fawkes sat down with Morgan Spurlock to get his exclusive behind-the-scenes anecdotes from his groundbreaking documentaries

Advertising Fan Fiction Is Brought To Life With Real Internet Celebrities

A new series sees YouTube stars act out fan fiction stories written about them, but recreate them with a lot more comedy

Children Netflix Now Offers Choose-Your-Own-Adventure Episodes

The media giant is launching interactive storytelling in new episodes of its kids programs

Entertainment Netflix's Interactive Narratives Put Viewers In The Director's Chair

The streaming service is considering letting viewers control key plot points with branching narratives

Advertising Doctor Who Campaign Challenges Fans To Solve A Mystery Over Skype

Fans can join the Doctor as he attempts to find the six Keys of Time scattered across all space and time and bring them together again to save the universe

Fashion & Apparel Nike Creates Spoof Ads For Its Own Signature Shoe

The athletic brand has created a series of satirical advertisements in celebration of the anniversary of the Air Max 1

Children Mattel Is Launching A Competition To Find Its Next Big Toy

The toy brand and ABC have partnered for a television show in which toy inventors can pitch their concepts to children

Automotive Cult Show 'Twin Peaks' Return Heralded By Mysterious Cherry Pie Billboards

Showtime put out unbranded billboards in locations specific to the long-awaited show from David Lynch

Entertainment Pixar Is Working With A Non-Profit Academy To Teach Storytelling

The animation studio has teamed up with Khan Academy to create free online classes for people of all ages