creativity

Brand Activation & Immersion Op-Ed: CEO On Ten Years Of Kickstarter

Kickstarter's Aziz Hasan reflects on the crowdfunding site's journey since launch in 2009, highlighting its continued evolution of service and dedication to supporting authentic creativity

Analysis How Brands Like Lululemon Invite Customers To Join The Creative Process With Open Beta-Testing

From PSFK's Accelerating Innovation In Retail report, here's how five brands are retaining valuable consumer feedback by giving selected members exclusive access to new products and services

Advertising How This Brand Strategist Leverages Her Background To Blur The Lines Between Creative And Strategic Thinking

In the final installment of this year's series celebrating success stories from SVA's Masters In Branding program, PSFK speaks to Surabhi Rathi about how the experience shaped her future opportunities 

Fashion & Apparel How Understanding The Power Of Marketing Helped This Brand Strategist Deliver Success

SVA's year-long Masters in Branding program helps strategists and creatives like Phillip Lauria hone their skills while building new understanding of the industry

Automotive Volkswagen Children’s App Creates Location-Based Interactive Experiences

German Automaker Volkswagen plans to reach parents by appealing to children with a GPS-enabled interactive storytelling app

Food & Beverage First Look: Are Walgreens' In-Store Targeted Ads Influencing Shoppers' Choices?

As the pharmacy chain tests new in-store shopper marketing technology, PSFK gleans exclusive insight into how the tech and ads work as well as how consumers are responding so far

Features NYRIW Preview: Storefront CEO On How To Use Pop-Ups To Test New Markets & Geographies

Ahead of a panel on Rethinking Retail Real Estate, the retail startup's CEO, Mohamed Haouache, lends his insights on enabling short-term retail for brands like Hermes, Google, L'Oreal and more, as well as on China's fast-growing place in the future of retail (physical and otherwise)

Interview How An Education In Branding Helps One SVA Grad Identify New Opportunities For Clients

Cheryl Johnson tells PSFK about her experience in SVA's Masters In Branding Program and how it informs her career in brand strategy and business development

Packaging & Product Engagement How One Brand Strategist Combines Research And Creative Intuition For Effective Brand Storytelling

For SVA Masters In Branding grad Jenna Halbert, building brand strategies at Reddit is a natural extension of her background in marketing and design

Design Interview: How A Virtual Design Platform Helps Retailers Create Human-Focused Store Experiences

In an interview with design platform The Wild, PSFK learned about how the company is enabling real-time virtual collaboration among designers, helping them craft customized, immersive store experiences informed by retailers' data

Health Interview: The Founder Of Inscape On Rebranding Meditation For Modern Consumers

Searching for a source of calm in a hectic world, retail CEO Khajak Keledjian turned to meditation, eventually parlaying his business acumen into his own immersive studio and mindfulness app catering to consumers' current needs

Fitness & Sport How Brands Like Mini Cooper And WeWork Are Elevating The Co-Working Space

Companies are looking for ways to not only create convenient coworking spaces, but also provide members with additional amenities and services that cater to their interests, offering art exhibits, full-service restaurants, fitness studios, wellness programs and more

Retail How Wellness Platforms Shleep And Spring Health Are Helping Offices Institute Mental Health Support

As corporations increasingly recognize the importance of supporting their employees' mental health and wellbeing, brands are offering services like sleep coaching and virtual wellness portals specifically for businesses to implement in the workplace

Food & Beverage Bourbon Brand Brings Tattoo Art To Life With AR-Enabled Bottles

To promote its Tattoo Edition bottle, Bulleit Bourbon launched a limited-edition collection of tattoo-inspired bottles incorporating augmented reality capabilities, letting customers scan a QR code to experience the designs in 3D

?>