CRM

Analysis When Collecting Customer Data, Best Practices Include Transparency And Clear Rewards

From offering shoppers total transparency to providing them obvious benefit for info-sharing, here are four critical pillars of data collection that let both customer and retailer win

Features From PSFK's Shopper Data Debrief: Key Levers To Build Trust Around Shopper Data Exchange

PSFK breaks down how brands and retailers can gain trust and build loyalty by creating a two-way data exchange with their customers

Brand Activation & Immersion How Brands Like Fabletics Are Enabling Better Customer Recognition Through Synched CRM

From PSFK's Retail Trends Playbook 2020, made in partnership with Microsoft, here's how three brands are delivering quality personalization through channel-to-channel synchronicity

Loyalty & Membership Salesforce Software Helps Retailers Build Profiles To Understand Individual Consumers

Customer 360 is designed to help companies deliver connected customer experiences across channels and departments, storing all information in a single data model for customer service agents to easily access

Fashion & Apparel Cole Haan Uses Facebook Chatbot To Combat Cart Abandonment

The shoe brand leans on the social media platform's messenger tool to provide consumers with more personalized online shopping experiences

Health Cannabis Business Focuses On Building Strong Customer Relationships

A marijuana dispensary is using CRM software to make friends with its customers, deploying data to cultivate brand loyalty

Shopper Marketing & Promotions Best Western's AI-Powered Ads Offer Viewers Personalized Travel Tips And Tricks

The hotel chain partnered with IBM to provide consumers with curated accommodation recommendations, offers and travel info, catering to consumer demand for services that understand their needs and can provide tailored offers and advice

Advertising Op-Ed: What To Expect As Cannabis Retail Evolves

Joel Milton, CEO of the cannabis-focused CRM Baker, describes the challenges and opportunities of a burgeoning industry as more U.S. states legalize recreational marijuana

Technology Smarter Tools Are The Future Of Intuitive Communication [Future Of Work]

PSFK chats with Senior Business Strategist at Microsoft Office's labs about the future of workflow and interfaces.

Innovation Springwise: Open Source App Gamifies Customer Relations

Zurmo's new software uses badges, points and levels to make interacting with consumers more fun for workers.

Design Kellogg's Launching Online CRM Portal To Increase Customer Engagement

The CPG company is partnering with Epsilon to create a new online marketing solution.

Luxury When Companies Resist Going Digital, And Thoughts On Challenging The Status Quo

Many companies, brands, institutions and individuals have found opportunity and success by going against the status quo.

Advertising Plugin Replaces Gmail Ads With Social Context

Rapportive is a browser plugin that replaces the ads that appear in Gmail messages with contextual information about the sender.