From offering shoppers total transparency to providing them obvious benefit for info-sharing, here are four critical pillars of data collection that let both customer and retailer win
PSFK breaks down how brands and retailers can gain trust and build loyalty by creating a two-way data exchange with their customers
From PSFK's Retail Trends Playbook 2020, made in partnership with Microsoft, here's how three brands are delivering quality personalization through channel-to-channel synchronicity
Customer 360 is designed to help companies deliver connected customer experiences across channels and departments, storing all information in a single data model for customer service agents to easily access
The shoe brand leans on the social media platform's messenger tool to provide consumers with more personalized online shopping experiences
A marijuana dispensary is using CRM software to make friends with its customers, deploying data to cultivate brand loyalty
The hotel chain partnered with IBM to provide consumers with curated accommodation recommendations, offers and travel info, catering to consumer demand for services that understand their needs and can provide tailored offers and advice
PSFK chats with Senior Business Strategist at Microsoft Office's labs about the future of workflow and interfaces.
Zurmo's new software uses badges, points and levels to make interacting with consumers more fun for workers.
The CPG company is partnering with Epsilon to create a new online marketing solution.
Many companies, brands, institutions and individuals have found opportunity and success by going against the status quo.