Brand Activation & Immersion PSFK's New Gen Z Playbook Is A Guide For Brands To Meet The Needs Of The Next Generation

From breaking boundaries to empowering young creators, entrepreneurs and activists, companies are transforming their brand experience to align with Gen Z’s unique needs and values

Design Jelly-Like Water Bottle Orbs Are One Step Closer To Hitting Store Shelves

This gelatinous water bottle Ooho! ups the ante by reducing plastic waste through edible and flavorful water packaging

Innovation Restaurant Map Shows Kickstarter Success Stories Across The Country

Kickstarter has created a Google Map that shows more than 500 restaurant projects that have been successfully funded through the site.

Innovation Crowdfunded Bikeshare Could Be Popping Up In Kansas City

The one million dollar campaign looks to strengthen urban living and sustainability.

Advertising Building Cities Using The Power Of The Crowd [PSFK 2013]

Rodrigo Nino, CEO of Prodigy Network, is moving urban funding into the hands of the public in Bogota, Colombia.

Retail Seth Godin Funds New Book On Kickstarter In Under 3 Hours [Headlines]

The top-selling marketing author exceeded his $40k goal by $50k before half a day had passed since posting the project on the crowd-funding website. With ten pledge levels, beginning at just $4, a pledge of $22 buys one hardcover copy of the upcoming publication

Kickstarter Hits A Million Backers [Headlines]

A woman pledged to fund a film and became the one-millionth person to back a project using the crowd-funding site.

Technology Become A VIP Restaurant Regular For Life For $500

A crowd-sourced restaurant in San Francisco allows everyday people to become seatholders and get discounts for life.

Work Crowd-Funding A Film: David Lynch Asks Fans To Pay For His Movie

In return for helping to fund the project, fans receive personalized merchandise, and get to offer their input on the film's script.