crowdfunding

Brand Activation & Immersion Op-Ed: CEO On Ten Years Of Kickstarter

Kickstarter's Aziz Hasan reflects on the crowdfunding site's journey since launch in 2009, highlighting its continued evolution of service and dedication to supporting authentic creativity

Analysis How Brands Like Lululemon Invite Customers To Join The Creative Process With Open Beta-Testing

From PSFK's Accelerating Innovation In Retail report, here's how five brands are retaining valuable consumer feedback by giving selected members exclusive access to new products and services

Cafe & Restaurant KFC Fans Can Contribute And Fund Product Ideas Via Online Innovations Lab

The chain restaurant's Innovations Lab is an Indiegogo crowdsourcing and crowdfunding campaign that helps the brand foster innovation and gauge consumer interest

Features Interview: Bearaby Founder Kathrin Hamm On Sleep As The Next Wellness Frontier

Once a niche medical item, Bearaby is evolving weighted bedding for a new generation of sleep-deprived and anxious consumers

Automotive China's Top Ride-Hailing App Moves Into Financial Services

In addition to providing transport, Didi will also be offering users car loans and affordable personal insurance

Retail Kickstarter Resource Center Helps Companies Implement Sustainable Practices

The platform supporting startups is offering members an Environmental Resources Centre to advise them on eco-friendly practices in manufacturing, packaging and more, responding to consumer demand for brand sustainability and transparency

Fashion & Apparel How Brands Are Helping Consumers Turn Their Own Data Into Services And Rewards

Companies are handing control over to consumers, enabling them to trade and sell their own personal data in an assortment of digital marketplaces

Post Purchase Service & Support Electric Car Offers Drivers A DIY Repair Manual, Natural Air Purifier And Solar Cells

Sono Motors developed an electric vehicle with distinct features like DIY video repair tutorials and texting options that aim to distinguish it from other EVs by improving the total ownership experience

Delivery & Logistics Tyson Foods Is Using Crowdfunding To Embrace The Startup Mentality

The brand's Innovation Lab is using the crowd-based platform Indiegogo to test a new product that is trying to help mitigate food waste in the industry

Design These Shoes Function As Fitness Trackers With Invisible Tech

Wearers can ditch the wristband with affordable connected running sneakers from Chinese tech companies Xiaomi and Amazfit

Home Crowdfunding-Retail Hybrid Makes Charitable Giving Part Of The Checkout Process

Boon Supply is a new online marketplace that sells household essentials to benefit philanthropic causes

Technology Brookstone's New Discovery Program Showcases Indie Products

The retailer is curating a selection of crowdfunded and digital-only products for consumers to browse at the mall

Entertainment National Geographic's Online Community Democratizes Exploration

The site adds another dimension to the docu-TV series Explorer by allowing professionals and amateurs alike to share and crowdfund their work

Grocery, Convenience & Supermarket Crowdfunding Participants Control Trash Bots To Clean Up City Rivers

Urban Rivers gamified its Kickstarter campaign for a remote-controlled robot that picks up trash in the Chicago River

?>