crowdsourced product range

Advertising Understanding The New Brand Champion [Future Of Retail]

PSFK's latest report shows how brands are responding to and using the amplified voice of digitally-savvy consumers to their benefit.

Hotels, Hospitality & Travel Mandarin Oriental Lets Diners Decide On Hotel Menu By QR Code Voting [Future Of Retail]

After sampling five mini-burgers featuring various local ingredients and cooking methods, guests helped decide which burger would become a regular option.

Design Brands Ask Consumers To Rate And Influence Upcoming Product Lines [Future Of Retail]

Krush is an online platform that lets companies like Nike and Oakley get feedback about potential new designs.

Retail Fashion Designer Launches Platform To Crowdsource Ideas [Future Of Retail]

Cut On Your Bias is a site that lets shoppers ultimately decide what will come to market by involving them in the design process.

Innovation Caterpillar Ask Drivers To Weigh In On Latest Truck Design [Future Of Retail]

The CT660, the company's latest model, was created through feedback and collaboration with truckers and trucking companies.

Technology Barclay’s Community Credit Card Lets Users Influence The Card's Terms [Future Of Retail]

The Barclaycard Ring lets customers submit ideas about how they think their service should be managed.

Advertising Trend: Crowdsourced Product Range [Future Of Retail]

PSFK’s latest Future Of Retail report helps answer how retailers can involve shoppers to meet their demands of 'Let Me Help Decide What’s Sold.'

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