crowdsourcing

Brand Activation & Immersion PSFK's New Gen Z Playbook Is A Guide For Brands To Meet The Needs Of The Next Generation

From breaking boundaries to empowering young creators, entrepreneurs and activists, companies are transforming their brand experience to align with Gen Z’s unique needs and values

Design Interview: How Women's Health Clinic Tia Is Enabling Relationship-Driven Care In A Fragmented Space

Tia's founder explains how the women's health platform aims to fix a broken model by setting new standards of care, focusing on holistic and personalized attention as well as greater accessibility

Advertising Burger King Asks Students For April Fools' Prank Fodder

The fast-food chain is crowdsourcing prank ideas for next year's campaign, as well as collecting insights into younger consumers' likes

Cafe & Restaurant KFC Fans Can Contribute And Fund Product Ideas Via Online Innovations Lab

The chain restaurant's Innovations Lab is an Indiegogo crowdsourcing and crowdfunding campaign that helps the brand foster innovation and gauge consumer interest

Analysis Interview: IKEA On Collaborating With Innovative Startups To Build Products For A Better World

PSFK speaks to IKEA of Sweden's manager of new business projects to learn about how its Bootcamp program finds and supports startups with the potential to enhance the accessibility and sustainability of the retailer's offerings

Features Interview: How Ritual's Katerina Schneider Brings Transparency To The Women's Multivitamin

The founder of the cult direct-to-consumer brand tells PSFK how she builds credibility and trust with consumers by offering a product previously unavailable among women's supplements, focusing on quality and transparency of ingredients reflected in the clear pills themselves

Beauty How Brands Like Floyd Drive Loyalty By Involving Consumers In Product Development

Retailers like Target and Sephora are turning to consumers in order to gather data, gauge desires and develop product assortments or experience offerings

Entertainment MIT Media Lab's Live AR Game Uses Crowdsourcing To Control The Main Player

With the lab's BeeMe game, internet players virtually will be able to take full control over a live actor on a mission to defeat evil this Halloween, providing inspiration for brands to design immersive experiences for their audiences

Delivery & Logistics Walmart Is Using Crowdsourced Drivers To Expand Its Delivery Services

Walmart is introducing Spark Delivery, which taps a consortium of independent drivers, to help people across the US get their groceries across the last mile

Food & Beverage Nestle Offers Consumers DNA Tests And Customized Nutrition Plans As Part Of Health-Focused Brand Revamp

The Swiss company is aligning itself with trends around personalized nutrition, marshaling a wellness program that mixes artificial intelligence, DNA testing and social media food shares to collect data about customers’ health and diet interests

Fashion & Apparel Wikipedia Offers Consumers Streetwear Collection As Part Of Fundraising Campaign

In an effort to raise funds to keep its service free, the digital encyclopedia has teamed with fashion brand Advisory Board Crystals to create an apparel collection

Retail Hyperlocal News App Teams Up With Yelp To Provide Viewers Restaurant Reviews

Local Now is tapping into the website's wealth of content to round out its customized offerings and help users make dining decisions

Innovation PSFK Introduces The Pioneers Of Humanability

With our partner Verizon, PSFK is proud to present the people, organizations and companies that are building the future, finding innovative uses for technology to do more new and do more good

Packaging & Product Engagement H&M Brand Partners With Influencers To Let Followers Design Its Clothing

Apparel retailer Nyden will be partnering with popular Instagram influencers to crowdsource inspiration, driving brand engagement and expanding its reach