CSR

Brand Activation & Immersion PSFK Spotlight From Facebook's 2019 Trends Report: Circular Economy

Eco-conscious brands are incorporating recycled materials into new goods to reduce their environmental impact, while shoppers are buying products from sellers who reflect their values

Home IKEA And Tom Dixon Encourage Urbanites To Grow Their Own Food

The partnership will debut design ideas and products at London's Chelsea Flower Show to encourage urbanites to implement home-agriculture practices for a sustainable global future

Retail Kickstarter Resource Center Helps Companies Implement Sustainable Practices

The platform supporting startups is offering members an Environmental Resources Centre to advise them on eco-friendly practices in manufacturing, packaging and more, responding to consumer demand for brand sustainability and transparency

Cafe & Restaurant Costa's Chip-Enabled Coffee Cup Lets Customers Pay Without Cash Or Card

Coffee drinkers can truly grab their drink and go with Costa's reusable, digitally enabled Clever Cup, connecting to a Barclay bPay chip to enable contactless payment

Fashion & Apparel H&M's Blockchain-Enabled Tag Lets Customers Track Clothing Origin

In response to increasing consumer demand for production transparency, the retailer's Arket brand is testing out a product tag customers can scan with their phone to access its origin information

Packaging & Product Engagement Columbia Journalism Review Debuts 'Fake News' Stand To Encourage Critical Media Consumption

The one-day activation composed entirely of the biggest fake news stories encouraged New York passersby to be wary of misinformation on social media, and reminded them to think critically ahead of the upcoming election

Interview How REI's #OptOutside Prioritizes Customer Wellness By Forgoing Black Friday

EVP Ben Steele tells PSFK how REI helps its members live life fully by embracing the outdoors and opting out of the consumer frenzy exemplified by Black Friday

Hotels, Hospitality & Travel JetBlue Offers Customers The Chance To Volunteer At A Mystery Destination

This Giving Tuesday, the low-cost airliner's JetBlue For Good campaign will send 50 contest winners to an undisclosed location to give back to local communities

Shopper Marketing & Promotion Jockey Hosts Animal Welfare-Promoting Fashion Show

The apparel brand integrated an adopt-a-thon into its latest show, debuting its newest collection alongside furry friends to encourage adoption of shelter animals

Fitness & Sport How Brands Like Adidas Highlight Shared Values To Build Connections With Consumers

Brands are attempting to keep up with shifting consumer values by spotlighting eco-conscious initiatives, creating inclusive content, and increasing transparency

Beauty New York Brandless Pop-Up Will Feature Everything From Tasting Flights To A Clean Beauty Lounge

The direct-to-consumer retailer will showcase its home, beauty and food products in its second "Pop-Up With Purpose," offering visitors a coffee bar, beauty lounge and exclusive merchandise

Food & Beverage As Artisanal Ice Cream Makers Move Onto Ben & Jerry's Turf, New CEO Ramps Up CSR To Differentiate The Brand

The veteran Unilever executive has been tasked with reinventing both the company's product offerings and social initiatives, aiming to create a definitive platform for sustainability and maintain a competitive position in the marketplace

Automotive Denny's Mobile Diner Brings Aid To Hurricane Florence Victims

The vehicle, which contains a fully-functional diner and was previous deployed during California wildfires, serves free food to the victims of natural disasters

Fashion & Apparel Human Rights Activist: What Is The Future Of Corporate Responsibility?

Corban Addison, author, attorney, activist, traveler and humanitarian, explains the lasting impact the world's most powerful companies have had by committing themselves to global good