In 2012, Ivy launched Butter and Egg Road, an experiential dining company creating custom culinary activations and experiences for corporate clients and luxury brands. In 2015, Ivy spun this off into a food trend and insight consultancy, helping clients understand the key drivers behind our food and restaurant decisions. Working with some of the leading food & beverage, CPG and hospitality companies, Ivy provides an insider taste of today's food & dining culture and inspires strategic ideation for tomorrow's innovation and business solutions.
New Delhi-based food critic, writer and curator, with a deep interest in diverse cuisines, culinary cultures, the historicity of food, and the business of F&B retail. She tracks contemporary trends, examines both the business of food and its creative aspect and reviews restaurants.