The world's biggest retailer offers brands a number of opportunities including: Amazon Sumerian Amazon’s toolkit and platform that allows users to build mixed reality apps without needing to have any specialized programming skills AWS IoT Core Amazon’s managed cloud platform lets connected devices easily interact with the cloud and other devices Amazon Alexa Amazon’s voice-assistant not only lets customers search for and purchase items from Amazon, but it also provides Alexa Skills, a platform for brands to create their own voiced-based experiences
This major technology company offers many opportunities for brands, including: Google Lens AI-powered software that can detect an object through a mobile phone’s camera and prompt unique actions or suggestions. Google Assistant Google’s life-like voice-based assistant, which is currently connected to over 400 million devices, lets brands build Actions to connect directly with its users Google Maps Platform Google’s recently revamped Google Maps API Platform includes maps-based, industry-specific solutions, such as asset tracking and ridesharing Google ARCore Google’s AR platform for Android was released in 2018 and already has more than 60 app releases from major brands
Rachel Shechtman, founder of Story talks about how the element of surprise and renewal is key in today's stores.
In our latest webinar, PSFK President of Research & Strategy Scott Lachut and Strategist Conner Dial explore how innovative brands and retailers are eliminating time-consuming supply chain hierarchies, consolidating communication and inventory across channels and leveraging data-enabled technologies