Vans Family is the first loyalty program from the youth shoe brand, hoping to strengthen engagement and authenticity through exclusive offers like product customization and events access
The Inside, created by designer Christiane Lemieux, allows shoppers to design and order affordable furniture that is shipped within a 3-week time frame, making fast and bespoke furniture a reality
Currently running in NYC, Consortium is hosting a series of pop-ups that carry customizable brands only, allowing customers a unique and personalized shopping experience
The iconic denim brand is appealing to consumer nostalgia and need for speed by revolutionizing the way it produces custom jeans
The NYC pop-up taps into the current focus in beauty on customization and customer input, helping St Ives build brand awareness and engagement through an interactive and on-trend experience
In our Beauty Debrief, PSFK discusses how the beauty industry is pioneering personalization to effectively build relationships with consumers
The collaboration with Kenzo allows fans to create unique messages with personal motifs and patterns
Once the domain of sites like Etsy, making a custom map is now free and open-source
"Our ears are as unique as our fingerprints," say the creators of Revols, a pair of earbuds that mold to your unique ear shape
Selfridges offers an audio-guided installation that ends with a perfume being created based on people's reactions to the space.
A 3D-printed casting process can end that sinking feeling in your stomach when you lose something valuable.
Two women on the cutting-edge of urban fashion petition big brands for something that would actually fit.
World War II bombers and other aircraft turned into custom office furniture