Customer acquisition

Advertising Louboutin Pop-Up Pairs Nail Polishes With Posh Cocktails

The shoe brand promotes its segue into beauty products with a bespoke beverage-and-manicure experience inspired by the colors and names of the polish line

Retail Furniture Maker Pays Customers For Used Pieces To Fight Throwaway Culture

A Chicago-based company launched a program to reduce waste and create a new business stream by repurchasing old pieces bought from them and offering the previous owners store credit in return

Cafe & Restaurant Diners Get Instant Access To Restaurant Bookings On Instagram

With the addition of 'action buttons,' Instagram users can now make dinner reservations and order delivery through the app

Delivery & Logistics Three Apps That Help Local Restaurants Maximize Potential Revenue

Mobile applications Lulu, Bagbnb and KettleSpace are aimed at helping restaurant owners stay solvent by putting their dead hours to work through providing services unrelated to food

Loyalty & Membership How AI-Powered Chat Kickstarts Customer Relationships

Intelligent bots can automate outreach and build profiles of new customers, freeing up CX staff to focus on relationship building at a higher level

Transactions & Payments Why Companies Are Using Chatbots To Court New Customers

Chatbots guide first-time customers through unfamiliar products and services, allowing for more intuitive onboarding and fewer abandoned transactions

Brand Activation & Immersion PSFK Launches The Customer Service Debrief!

We are pleased to share our latest report—the Customer Service Debrief—a how-to guide for businesses to optimize their use of bots

Entertainment Red Bull Opens An Underground Gaming Haven In London

The beverage brand created a new arena to help provide the eSports community with much-needed locations in which to convene

Fashion & Apparel The Fashion Industry Embraces The Sharing Economy With New Service

CaaStle enables big fashion brands to participate in the goods-sharing trend, allowing them to rent out inventory to customers for a monthly fee

Banks, Insurance & Financial Services How Banks Can Keep Up With Fintech Startups

PSFK’s Digital Banking Playbook outlines how legacy banks and systems can adapt to compete in a time where customers are expecting and demanding more

Op-Ed Design Is The New IP

Ashley Still, Adobe's Vice President of Creative Cloud for Enterprise, discusses the central role design and digital experiences play in the success of every business

Interview At Platform LA, Future Malls Are Experience Buffets

We sat down with Platform founder and CEO Joey Miller to discuss how the retail space is delivering experiential pop-ups, installations and culinary partnerships

Home Why Retailers Should Monetize Product Interaction, Not Sales

PSFK sat down with b8ta founder & CEO Vibhu Norby to discuss how retailers need to figure out a business model to survive the retail armageddon

Beauty A World-Renowned Makeup Artist Is Selling Her New Collection On Spotify

Professional makeup artist Pat McGrath is using the streaming platform to reach new customers