customer engagement

Delivery & Logistics Op-Ed: How Leading Meal Subscription Services Are Engaging And Retaining Customers

Author Macala Wright speaks to three successful meal subscription brands to identify consumer preferences and how to cater to them, breaking down tactics to drive engagement in a competitive landscape

Analysis Interview: A Macy's Fragrance Experience Points To The Future Of The Department Store

Trevor Sumner, CEO of Perch Interactive, discusses how the retail marketing tech company created a dynamic fragrance experience for Macy's, as well as why today's department stores should focus on engaging, digital-rich, limited-time experiences to compete with their DTC counterparts

Beauty How Retailers Like Disney Are Actively Engaging Customers With Gamified Storytelling

Retail pioneers are linking mixed reality with gaming technology for an actively engaging storytelling experience

Features How Brands Like StubHub Are Leveraging Data Intelligence For Personalized Outreach

As detailed in PSFK & Microsoft's 2020 Retail Trends Playbook, these three brands are mindfully collecting consumer data and applying that intelligence in order to deliver personalized marketing content

Health Walgreens And Microsoft Offer Customers More Convenient, Affordable Pharmacy Care

The two major player are combining their strengths to enable healthcare technology and retail innovations designed to improve the future of health care, marshaling Microsoft’s cloud and AI platform alongside Walgreens' customer reach, store locations and outpatient services to make care more accessible and affordable than ever

Brand Activation & Immersion How Brands Like Cartoon Network Employ Animated Characters To Enrich Consumer Experiences

Brands are adding extra interest to activations and physical locations by bringing animated characters to life

Retail Lush Improves The Customer Experience By Enabling Better Employee Education

Implementing the corporate operations app Zipline, Lush aims to improve communication between employees and its HQ, helping to make its retail floors more efficient and better enable brand storytelling to engage consumers

Advertising How Brands Like Away Use Content And Services To Integrate Into The Consumer's Life

Meaningful content, product support, partner services, and education can build loyalty by integrating a brand into the customer's everyday life

Fashion & Apparel Kate Spade Shoppers Can Customize Their Handbags In AR

Aiming to drive traffic to its New York flagship location, the American womenswear and accessories retailer is offering in-store customers the chance to create a one-of-a-kind purse

Retail Interview: How A Storytelling Platform Helps Brands Create Compelling Content For Modern Consumers

In an interview, PSFK speaks with Matt Trotta GM of North America of Playbuzz, an interactive storytelling platform, on consumers' content consumption patterns and how brands can attract an engaged audience

Fitness & Sport How Brands Are Motivating Consumers By Gamifying Health And Wellness

From allowing users to earn cryptocurrency for their workouts to exchanging customers' health and activity data for discounts, brands are finding dynamic and engaging ways to keep their customers on track with their health goals

Loyalty & Membership Coke And 7-Eleven Entertain World Cup Fans With 'Predict And Score' Game Series

World Cup viewers across 14 countries can participate in Coke's largest-ever customer activation, benefiting from a major cultural event to raise brand awareness, drive consumer engagement and promote products, having participants enter by purchasing specially marked "Share a Coke" cans

Packaging & Product Engagement Amazon Adds Scannable Codes To Boxes That Encourage Customers To Reuse

The company's new "SmileCodes" unlock app-based media, including arts and crafts how-tos, when scanned with a smartphone

Merchandising & Curation Industry Implications For Chat-Based Customer Service

Brands across industries, from finance to retail and food, are finding ways to improve customer service by incorporating AI chatbots