customer engagement

Hotels, Hospitality & Travel PSFK Launches The Travel Debrief!

We are pleased to share our latest report, PSFK's Travel Debrief, exploring how to deliver optimized experiences at every touchpoint

Advertising How Brands Can Use Digital Tools For Audience Engagement

A PSFK research paper takes a look at brands and organizations using digital tools, like VR and AR, to boost customer engagement

Home Why Retailers Should Monetize Product Interaction, Not Sales

PSFK sat down with b8ta founder & CEO Vibhu Norby to discuss how retailers need to figure out a business model to survive the retail armageddon

Retail PSFK Launches The Advertising Playbook 2018

PSFK’s Advertising Playbook 2018 provides a practical set of tools for marketers to plan, design and measure brand experiences in a way that maximizes audience impact and drives value for clients

Retail How To Sell To The Contemporary Consumer [Future of Retail]

Industry experts provide insights into how retailers are implementing customer-first organizations

Entertainment How On-Demand Photography Can Help Brands Get Ahead Of Their Customers' Content

BYLINED is a customer engagement platform that uses photos as a mechanism to drive interactions

Retail Athleisure Manufacturer Crowdsources All Of Its Business Decisions

Customers voted on manufacturing decisions, advertising campaigns, and type of garments produced

Retail Commuting or Ice Climbing? AI Shopping Assistant Helps You Pick the Perfect North Face Gear

The outdoor apparel retailer has launched an interactive online shopping experience powered by IBM Watson

Innovation Westfield Malls: How Connected Glass & Electronic Windows Engage Shoppers

Courtney Lapin talks about the power of digital interactions in retail environments