customer experience

Delivery & Logistics How Nordstrom Underpins The Shopper Experience With Data

PSFK's Future of Retail Report unpacks how Nordstrom is among the first and most efficient in blending hallmark stores with digital capabilities

Home PSFK's Latest Research Paper, 'Building Customer-Centric Appliance Experiences,' Is Available For Member Download

This PSFK research paper explores best-in-class examples of how retailers and brands in the home technology space and beyond are addressing specific customer needs within the appliance shopping journey

Op-Ed Creative Leadership Expert: Experiencing A Seismic Shift From Brand Loyalty To Interface Loyalty

Marc Shillum, founder of Chief Creative Office, explains why product designers must rethink the way they capture consumer attention

Retail Buy Your Beer And Drink It In-Store

Major retailers are integrating beer and wine bars to lure in customers for after-hours delight

Design Vodafone Customer Experience Pod Designed as a Visual Dialogue

IO Studio designed the center, which gives clients a personalized tour based on their individual needs

Advertising Macala Wright: How Brands Design Customer Experiences Of The Future

Consumers not only expect great brand experiences, they believe they’re entitled to them.

Advertising Macala Wright: Why CEOs Must Prepare For A Collaborative Future

Leading minds in business describe how 'the big Cs' are changing at PTTOW in Los Angeles.

Gaming & Play Macala Wright: How Happiness Can Save The Sad State Of Startups

Is the default state of a startup failure? Serial entrepreneur chats about how to change this.

Shopper Marketing & Promotions PSFK Launches 2012 'Future Of Retail' Trends Report

We launch our third annual survey of retail trends exploring the key factors driving change in shopper behaviors and expectations.

Technology Kraft Employs Age-Recognition Technology in New Sampling Campaign

Jell-O is supporting the launch of its new Temptations line of indulgences with a sampling machine that detects age prior to service.

Home Lowe's Introducing Online Home Improvement Tool

The 'myLowes' service will enable consumers to access advice and information about their home projects and purchases.

Gaming & Play Future Of Retail: Gesture-Based Browsing

Retailers are using motion tracking to convert static retail fronts and in-store displays into interactive points of browsing.

Retail Best Buy Considers 'Collaborative Retail'

Best Buy will reduce its retail footprint (and associated costs) by inviting other retailers to share its store space. We wonder if this collaborative retail approach will enhance the customer's retail experience - or degrade it?

Innovation This (Abridged) Week in Brand Strategy & Marketing

PSFK curates some of the brand strategy, digital and creative advertising news that caught our attention this week.