customer experience journey

Analysis How Retailers Like Lowe's Help Shoppers Discover Products With Mixed Reality

AR and VR are making the purchase process much easier for consumers, who can wear clothes and place furniture before buying to bolster their confidence

Brand Activation & Immersion Visitors To The Met's Vessel Orchestra Exhibit Can Experience Artifacts As Sounds

The experiential exhibition includes 32 pieces from the museum's collection and allows visitors to both hear and see artwork in an immersive environment

Cafe & Restaurant Lululemon's Experiential Chicago Store Is A One-Stop Wellness Oasis

Jumping on the trends of wellness and immersive retail, the athletic brand opened a massive store in the Windy City with an in-house cafe and a dedicated workout floor for yoga and mediation

Consumer Goods How Brands Like Apple Use Subscription Services To Simplify Gaming

Instead of buying individual games, consumers can now purchase subscription services to entire gaming catalogues, making the selection process much easier and streamlined

Case Study Finnair's Sustainable Travel E-Concierge Curates Personalized Trips

The Finnish airline now offers a portal where international visitors can plan their customized, sustainable Nordic vacation in one place, including trips for almost every kind of tourist

Food & Beverage Hungry Londoners Can Enjoy Local Food Delivery Straight To A Hidden Rooftop Spot

The garden-themed rooftop joint behind Brixton Village connects diners to neighborhood vendors with a state-of-the-art food delivery system from TableSnappr

Customer Experience Journey Reimagining The Gaming World Through Flexible Streaming Platforms

Leading gaming brands like Microsoft are creating an easy-access environment with concepts like cross-platform play and cloud-based streaming

Features DTC Apéritif Brand Haus Is Reinventing The Drinking Experience For Mindful Millennials

PSFK learns about the new, low-alcohol spirits brand catering to modern consumers who want a social and modern drinking experience without the negative side effects (and associations), and who value transparency as well as thoughtful design

Beauty Why Brands Like Anthropologie Are Turning Stores Into Social Hubs

Fashion and beauty stores in the Mid-Atlantic region have created unique social spaces where shoppers can meet each other and consult sales associates, plus attend programs and events

Fashion & Apparel From Starbucks To Barneys, Brands Are Revamping Loyalty To Give Shoppers VIP Treatment

Big name brands are upgrading reward programs providing exclusive events and personalized products to promote shopper loyalty

Fitness & Sport Citi Bike's Summer-Long Scavenger Hunt Puts New York Riders To Test

For 12 weeks, New Yorkers can play along with other Citi Bikers on social media and on the road as they decipher weekly riddles so they can win prizes

Gaming & Play The Brick-And-Mortar Stores Turning Shopping Into Entertainment

From Selfridges to Samsung, retailers are reinventing the physical channel with participatory activations like skate parks, community video gaming and more

Hotels, Hospitality & Travel Airliner Employs Consumer Insights To Improve Flight Experience

Scoot partnered with CX experts at Qualtrics to convert data-driven analytics into actionable insights, improving its passengers' journey

Automotive Ford Offers Shoppers Interactive Showroom Experiences

The manufacturer is making car-buying a more relaxed and enjoyable experience, eliminating the need for sales interactions and instead letting customers browse inventory on digital displays

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