World Cup viewers across 14 countries can participate in Coke's largest-ever customer activation, benefiting from a major cultural event to raise brand awareness, drive consumer engagement and promote products, having participants enter by purchasing specially marked "Share a Coke" cans
Peter Sena, founder of Digital Surgeons, gives his two cents on why marketers must design experiences that match their consumer’s expectations
The home retailer is trying to build a stronger relationship with its customers through sending a personal and unique cross-stitched note
Plenty Card gathers all your discount cards into a single piece.
Is the default state of a startup failure? Serial entrepreneur chats about how to change this.
The Italian fashion label wants clips of people singing, dancing and having fun.
The food company incentivizes in-store visits with a location-based social media campaign.
The partnership allows Chinese travellers to earn check-in rewards at over 200 hotels & resorts in Asia Pacific.
The food retailer starts a mobile initiative in the UK to build customer loyalty.
Tagtile provides a free hardware device that customers can tap with their phone at the checkout to receive points, discounts or rewards.