customer loyalty

Loyalty & Membership Coke And 7-Eleven Entertain World Cup Fans With 'Predict And Score' Game Series

World Cup viewers across 14 countries can participate in Coke's largest-ever customer activation, benefiting from a major cultural event to raise brand awareness, drive consumer engagement and promote products, having participants enter by purchasing specially marked "Share a Coke" cans

Retail How Unmet Expectations Are Killing Your Customer Loyalty

Peter Sena, founder of Digital Surgeons, gives his two cents on why marketers must design experiences that match their consumer’s expectations

Retail 3 Pillars Of Success In The New Retail Landscape

From the Future of Retail 2017 report, PSFK Labs shares its key takeaways as learned from leading, customer-first businesses

Consumer Goods IKEA Sends Handcrafted Emails To Its Loyal Customers

The home retailer is trying to build a stronger relationship with its customers through sending a personal and unique cross-stitched note

Retail Smart Card Trades Your Many Discount Cards for One

Plenty Card gathers all your discount cards into a single piece.

Design PSFK's Most Shared Stories Of 2013

Here are our top 10 stories that got social media atwitter this year.

Gaming & Play Macala Wright: How Happiness Can Save The Sad State Of Startups

Is the default state of a startup failure? Serial entrepreneur chats about how to change this.

Advertising Dolce & Gabbana Hosts Contest Offering Fans The Chance To Star In A Music Video

The Italian fashion label wants clips of people singing, dancing and having fun.

Technology Dunkin' Donuts Rewards Foursquare & Facebook Places Check-Ins With Sweepstake Prizes

The food company incentivizes in-store visits with a location-based social media campaign.

Luxury Starwood Hotels Extends Loyalty Program To China's Equivalent Of Foursquare

The partnership allows Chinese travellers to earn check-in rewards at over 200 hotels & resorts in Asia Pacific.

Advertising Domino's Pizza Launches Check-In Deals For Foursquare & Facebook Places

The food retailer starts a mobile initiative in the UK to build customer loyalty.

Retail PSFK Picks: Top Five Apps Of The Week

A roundup of the latest, most fascinating apps we've learned about this past week.

Technology New Start-Up Offers Merchants A Mobile Loyalty Service For Customers

Tagtile provides a free hardware device that customers can tap with their phone at the checkout to receive points, discounts or rewards.

Innovation The Week In Brand Strategy & Advertising

PSFK curates some of the brand strategy, digital and creative advertising news and ideas that caught our attention this week.