customer experience

Automotive Join PSFK For Automotive CX Immersion & Ideation Sessions, April 19

As part of this multi-segment session, professionals who work at brands, retailers and solution providers can expect to discuss CX in the auto industry and the implications in an off-the-record atmosphere

Food & Beverage GNC Is Plotting A Revival With 'Customized' Wellness Solutions — But Will It Work? Experts Weigh In

Analysts unpack the challenges and opportunities for the vitamin retailer as it launches a new experiential store, complete with dietitians and a smoothie lab

Retail IT Brand's Tech Center Helps Small Retailers Digitize Their Business

Fujitsu's center features live demos of 13 different technologies that retailers can employ to improve their business, enabling connected retail experiences

Retail How Blockchain Will Help Advertisers Regain Trust And Improve The Customer Experience

PSFK interviewed Aaron Brown, Chief Scientist at Madhive, an AdTech company harnessing blockchain technology to rewrite the foundations of advertising

Post Purchase Service & Support Data Provider Helps Brands Create Targeted Surveys To Boost Customer Experience

SmartSurveys aids companies in crafting tailored surveys to yield more meaningful consumer insights and feedback, ultimately helping them build informed brand experiences

Customer Experience Journey Airliner Employs Consumer Insights To Improve Flight Experience

Scoot partnered with CX experts at Qualtrics to convert data-driven analytics into actionable insights, improving its passengers' journey

Podcast: The Power Of Scent In Elevating The Customer Experience

Fragrance experts explain how retailers are focusing on integrating elements of scent into their brand and product experiences to further engage customers

Delivery & Logistics How Retailers Can Supercharge Service With Artificial Intelligence

PSFK’s AI Retail Playbook, a collaboration with Microsoft, outlines AI’s contributions to the customer experience

Retail Walmart Is Testing A Personal Shopping Service Aimed At Wealthy Moms

The retailer's subsidiary, Code Eight, is developing a service that lets customers place orders simply by texting photos of the products they want

Loyalty & Membership How Brands Are Helping Customers Discover New Products Along The Purchase Path

PSFK researchers look at how consumers are turning to chat apps and voice-enabled devices to provide them with relevant product recommendations

Advertising Concept Nail Polish Shop Offers In-Person Workshops And Customer Care

JellyNail opened a new location in Japan that offers in-person customer support

Delivery & Logistics With Retail Networks, Shoppers Access Faster Delivery And Convenient Returns

Retailers turn to stores and third-party fulfillment to meet customers' expectations for immediate service, research shows in PSFK's latest Future of Retail report

Cafe & Restaurant 4 Ways Retailers Are Using Mobile To Step Up Service In Physical Stores

We round up some of the best examples from our Future of Retail 2018 report of retailers building mobile experiences as part of a future-forward service

Entertainment IKEA And Sonos Are Teaming Up To Bring Seamless Music Home

The home furnishing retailer and connected speaker brand have announced a new partnership aimed at home entertainment