customization

Automotive Chipotle Caters To Consumer Agility With Mobile-Order Pickup Expansion

The chain plans to scale its Chipotlanes, pickup areas designated for online orders only, to enhance its digital presence

Fashion & Apparel Apparel E-Tailer Lets Shoppers Create Bespoke Clothing In Real Time

eShakti is enhancing the personalization of its online cx with a tool that lets customers alter neckline, sleeve and hem length in real time

Fitness & Sport How Brands Like Equinox Use Data To Deliver Hyper-Personalized Wellness Advice

Health and fitness brands are enabling customized experiences and tailored lifestyle plans using customer information like DNA or gym habits to help them reach their personal goals

Brand Activation & Immersion Hilton Hotels Accommodates More Guests With Vegan-Friendly Suite

In an effort to align with more consumers' lifestyles, Hilton designed a suite that is thoroughly vegan, even down to the details of soy-silk curtains and pineapple-leather upholstery

Beauty Neutrogena Will 3D Print Bespoke Face Masks For Customers

MaskiD is the beauty retailer's latest app for iOS that customers can use to assess their skin condition and determine ingredients for particular areas of the face to create a custom sheet mask

Packaging & Product Engagement Custom Clothing Brand Wants To Democratize Tailoring For Women

Poised to establish a world without sizes, RedThread offers shoppers custom tailoring for every item of clothing it sells, and uses 3D models to make sure every fit is perfect

Merchandising & Curation How Retailers Like Levi's Are Using Stores To Deliver Meaningful Experiences

Retailers from Eileen Fisher to Bloomingdale's are developing creative methods to attract consumers into brick-and-mortar locations, providing a customized and memorable experience

Post Purchase Service & Support DTC Retailer Tailors Sweater To Customers' Shape On The Spot

A financial advantage for smaller or online-only retailers like Ministry of Supply, the heat-activated technology from MIT allows the brand to cut just one garment size that can be adjusted on demand for individual wearers, enabling next-gen mass customization

Advertising Interview: How Genesis Uses Instagram To Reach The Next Generation Of Luxury Consumers

The luxury division of South Korean auto manufacturer Hyundai motor group is taking a direct new approach to reaching millennial car buyers, fostering engagement on social media as automotive consumers increasingly look to digital discovery

Retail Online Luxury Brand Offers Women On-Demand Bespoke Shirting

Careste is making made-to-measure premium shirts available to more customers, offering an online shop that tailors its silk button-downs precisely for the women who buy them

Store Experience & Design Levi's Experiential Flagship Store Blends Heritage With Digital Integration

The iconic brand's 17,000 square-foot Times Square flagship will feature a unique synthesis of customization and heritage pieces, offering shoppers a customizable t-shirt bar and exclusive product drops as part of an effort to expand DTC operations

Brand Activation & Immersion Interview: How A High-End Men's Accessories Retailer Prioritizes Transparency In Its New Store

In this interview, Jonathan Meizler, founder and creative director at Title of Work, explains how the brand is changing the fashion accessory landscape by challenging industry standards and selling one-of-a-kind pieces

Health How Brands Like JC Penney Are Creating Customized Shopping Experiences For Men

Whether its apparel or health services companies, brands are using their relevant data findings to create personal relationships with consumers

Shopper Education & Assistance Kate Spade Shoppers Can Customize Their Handbags In AR

Aiming to drive traffic to its New York flagship location, the American womenswear and accessories retailer is offering in-store customers the chance to create a one-of-a-kind purse