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Case Study Jetlagged Travelers Can Now Experience Tokyo On Their Own Schedule

Airline Air France–KLM is offering a new app that helps visitors with jet lag to explore the city at all hours on their biological clock, including over 130 destinations and experiences

Innovation Online Shoppers Can Immerse Themselves In A Digital Mall Experience

The Digital Mall of Asia aims to simulate the in-person experience of spending a day at the mall, including virtual amenities like stores, a food court, a nightclub and a multiplex

Hotels, Hospitality & Travel Finnair's Sustainable Travel E-Concierge Curates Personalized Trips

The Finnish airline now offers a portal where international visitors can plan their customized, sustainable Nordic vacation in one place, including trips for almost every kind of tourist

Brand Activation & Immersion Maude Redefines Sexual Wellness With Cozy Brooklyn Pop-Up

The personal care brand's Staycation pop-up features special events and a curated selection of products from other like-minded companies, turning the sex shop into a wellness destination

Design Louis Vuitton Unveils A New Kind Of Green Space In New York City

The luxury house unveiled a pop-up store in SoHo done up entirely in a trendy shade of lime green, drawing hypebeasts of all stripes to the concept space, which boasted lines that were hours long

Analysis How AI Lets Retailers Like H&M Hyper-Personalize Their Ecommerce Experience

Thanks to powerful technology, brands can now use a customer's profile to provide guided recommendations that they are more likely to buy, cutting down irrelevancy and reducing choice overwhelm

Cafe & Restaurant Kraken Rum Invites Guests To Dine Inside A Caribbean Storm

The alcohol maker is bringing its brand history to life with a London restaurant that features pouring rain and simulated thunder

Food & Beverage Plant-Based Powder Startup Kencko Aims To Democratize Healthy Living

In response to consumer demand for sustainable, vegan and cruelty-free options, the DTC brand offers fruits-and-veggies-based packets that make meeting daily nutrition quotas accessible and convenient

Advertising Expert Insight: How To Design A Resale Marketplace For The Luxury Consumers

Digital experience designer Leja Kress of Sweden Unlimited explains her team's approach to creating the Watchbox experience—a platform for reselling high-quality watches

Fashion & Apparel How E-Tailoring Is Making Online Clothes Shopping More Reliable

These brands are transforming online commerce with e-tailoring, which provides more accurate measurements that ensure that products fit to boost shopper confidence

Packaging & Product Engagement PSFK Visits Pop-Up That Encourages Its Customers To Consume Fewer Products

The pop-up space is both an installation and a store aimed at educating customers how to make the most of the products they already own

Features How Stores Like Macy's Are Using Immersive Spaces To Educate Shoppers

To bring their brand to live in memorable ways that resonate with consumers, big box retailers and startups alike are turning to live experiences like hands-on demos and workshops to help customers discover organically

Merchandising & Curation How Fast Food Chains Like Taco Bell Are Elevating The Dine-In Experience

Cheaper food no longer means a sub-par dine-in experience—these three brands are elevating fast dining with great design, exclusive menus and thoughtful choices

Grocery, Convenience & Supermarket Rogers Market Reimagines The Gas Station With Made-To-Order Food And Bold Design

The first-ever location of the Florida convenience chain is elevating the gas pump convenience experience with freshly prepared food and a rubber duck theme

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