Cyberpunk themes

Beauty VR Platform Lets Shoppers Experience Scents Virtually

Japan's infotech corporation NEC partnered with VR-focused venture capital firm VAQSO to enable olfactory VR experiences for online shoppers

Entertainment Hear, See, Smell And Feel The Music At XIX Collective

A four-dimensional dome in Long Island City offers busy New Yorkers an intimate concert-going experience that stimulates every sense using high-tech integrations

Brand Activation & Immersion Macy's Store Shoppers Can Experience Retail's Largest VR Installation

The big-box retailer is partnering with Marxent VR tech company to enable the biggest in-store retail implementation of virtual reality yet, letting furniture shoppers test out wares in a virtual world of their creation

Analysis How Brands Like H&M Use Mixed Reality To Enable Multisensory, Immersive Experiences

Innovative retailers are leveraging virtual & augmented reality technology to build interactive engagements that showcase a brand's story from an entertaining perspective

Fashion & Apparel Nike Fans Could Customize Their Own AR Snapchat Filter

In the lead up to the 2019 NBA All Star Weekend, Nike let fans build their own Snapchat AR filters and share them with their followers

Gaming & Play Walmart VR Experience Turns Big Box Retailer Into An Entertainment Destination

Showcasing the launch of its merchandising startup, Walmart partners with Dreamworks Animation for a virtual-reality parking lot popup inviting shoppers to enter the realm of How To Train Your Dragon

Packaging & Product Engagement Clinique's First-Ever Popup Invites Visitors To Discover Products In VR

In its NYC temp store, the beauty brand is encouraging customers to discover and try out its Clinique iD product line by way of personalized virtual testing and experiences

Loyalty & Membership Balmain Fans Can Livestream Its Fashion Shows In AR Via Mobile

The high-end apparel brand is implementing AR and VR capabilities in its namesake app, heightening accessibility and engagement with consumers in an age where luxury retail continues to redefine itself

Retail Coty Lets Store Shoppers Discover Its Fragrances In Multisensory VR Experience

The beauty brand launched a fragrance discovery experience that uses touch, smell, sound and sight to take visitors to its Buenos Aires store on an immersive journey

Technology Players Can Brush Shoulders With Celebrities In A Social Virtual Reality World

Staramba is a digital platform where members can buy virtual real estate next door to famous soccer players, musicians and more, training with Cristiano Ronaldo or hanging with Paris Hilton

Shopper Marketing & Promotion Visitors To H&M's Fashion Show Could Experience Moschino Collaboration In AR

To introduce its latest collaboration with the luxury brand, H&M invited 700 guests to a runway show as well as to don an AR headset and experience the collection in 3D

Fitness & Sport Runners Could Experience Nike Sneakers In An AR Game

The AR brand activation allowed participants to test out Nike's React running shoes on a custom-built treadmill and produce a real-time avatar of their moves

Consumer Goods Walmart Invests In Better Customer Service With VR Training For All U.S. Employees

The decreasing cost of VR headsets is allowing the retailer to introduce the training in all of its stores, hoping to optimize worker education as well as provide better customer service

Advertising GIPHY's VR Experience Encourages Creators To Connect And Invent Together

As GIPHY's Director of Design recounts to PSFK, the platform intends for its 3D features to serve as a user-generated community hub for GIF and VR enthusiasts alike, empowering creators to design and explore in more interactive and immersive ways than before