Daimler

Analysis Interview: How Turo Is Building A Marketplace For On-Demand Car Sharing

The head of Turo's U.K. team tells PSFK how the platform is poised to fundamentally shift the nature of car ownership, enabling a service it describes as the Airbnb of car-sharing and letting car owners make money on their vehicle's idle time

Automotive Automotive CX Brand Spotlight: How BMW Caters To The Next Generation Of Drivers

The luxury automaker leads the industry in redefining an entrenched business model for an increasingly digital world

Features How Brands Like BMW Are Taking Their Post-Purchase Service Ecosystems Online

From PSFK's 2019 Automotive CX Debrief, here's how three car retailers are developing tech-based products and services that provide post-purchase customer support for a digital-first market

Hotels, Hospitality & Travel How Brands Like Uber And Microsoft Meet In-Moment Needs With Multimodal Mobility Apps

Detailed in PSFK's Automotive CX Debrief, mobility companies are diversifying their offerings, letting customers switch between options like car sharing, public transportation, bikes and scooters as their needs change

Brand Activation & Immersion Report Launch: Check Out PSFK’s New Automotive CX Debrief

Our latest report shows how a legacy industry is transforming itself through direct-to-consumer strategies

Loyalty & Membership BMW And Daimler Join Forces To Offer Customers More Mobility Services

Merging their individual rideshares into one, Jurbey is the two brand's joint platform designed to better serve customers and broaden services as well as enable experimentation with next-gen tech like EV charging

Shopper Education & Assistance Porsche's Digital Service Helps Electric Car Owners Charge Up Anywhere

With a free app that finds available charging stations and handles payment, the auto maker wants to simplify the experience of driving an electric vehicle—even if it's not a Porsche

Technology Shell's New Power Stations Recharge Electric Vehicles In As Little As Five Minutes

The stations, part of a joint venture with several different car manufactures, will be launching across 10 European countries

Design Mercedes Partnership Brings 3-Word Addresses To Car Navigation

what3words and Daimler partnered to bring the simplified global addressing system to voice-activated vehicle GPS

Automotive Mercedes Benz Is Trying To Get Commuters Into A Self-Driving Taxi

Bosch and Daimler have partnered to bring more driverless vehicles to the roads

Innovation Mercedes Benz' Semi-Autonomous Truck Responds to Globe's Growing Freight Numbers

The Future Truck 2025 forecasts a less demanding long haul

Luxury Mercedes In-Car QR Codes Could Save Drivers' Lives

Automotive brand adds info for first responders to side mirrors in the form of scannable codes.

Innovation Mercedes Self-Driving Car Senses When Its Driver Is Tired

A host of autonomous features makes the new S-Class leader of the pack for automotive engineering.

Design Smart Car Launches New Electric Model And eMotorcycle At Geneva Motor Show [Pics]

Daimler plans to co-launch the smart fortwo Electric Drive and smart eBike this week.