Data management

Analysis When Collecting Customer Data, Best Practices Include Transparency And Clear Rewards

From offering shoppers total transparency to providing them obvious benefit for info-sharing, here are four critical pillars of data collection that let both customer and retailer win

Features How Retailers Like Tencent Are Optimizing Shopper Analytics With Behavioral Heat Mapping

From PSFK's Shopper Data Debrief report, here's how today's brands and retailers are retaining valuable consumer data from in-store tracking technologies

Loyalty & Membership From PSFK's Shopper Data Debrief: Key Levers To Build Trust Around Shopper Data Exchange

PSFK breaks down how brands and retailers can gain trust and build loyalty by creating a two-way data exchange with their customers

Fashion & Apparel Retail Trends Playbook 2020 Takeaways: The Four Pillars Of Next-Generation Digital Integration

Take a look through the top digital transformation strategies for tomorrow's leading retailers

Beauty Report Launch: Check Out PSFK’s Shopper Data Debrief

Our latest report shows how retailers can leverage in-store analytics to create a mutually beneficial exchange with consumers

Store Experience & Design Watch: Shopper Data Debrief Webinar Video

PSFK President of Research & Strategy Scott Lachut and Senior Strategist Penn Whaling guide viewers through the 30+ page report detailing how retailers can leverage new tools to capture shopper data in the physical store

Advertising Stockholm Commuters See Billboards Personalized To Their Emotions

Pioneered by Clear Channel, Stockholm Metro's digital billboards will analyze consumer data to display art based on their current emotion

Health Health Platform Uses Blockchain Tech To Help Customers Monetize Their Data

Startup CoverUs is using blockchain technology to encrypt health data and let individuals sell it to healthcare companies for research purposes

Home Retail Trends Playbook Excerpt: How Retailers Like Walmart Empower Employees For Faster Service

Top retailers like H&M, Kohl's and more are marshaling AI-enabled tools that provide in-the-moment access to key data and analytics, streamlining staff communication and optimizing customer service

Delivery & Logistics How Retailers Like Macy's Use Cloud Synthesis To Optimize Consumer Data Intel

In this excerpt from PSFK and Microsoft's Retail Trends Playbook 2020, here's how three brands are implementing cloud synthesis to maximize the benefits of data-based intelligence

Food & Beverage MillerCoors Uses Foursquare Customer Data To Enable Targeted Ads

The alcohol brand, whose sales often take place in bars or restaurants where collecting info can pose challenge, is the first of its kind to use Foursquare's opt-in customer data, enabling personalized advertising to drive sales

Automotive Lyft's AR Capability Helps Drivers Find Riders' Exact Locations

The ride-hailing app recently submitted a patent for an integrated augmented reality system that would help drivers better locate their passengers, using past pickup and drop-off data to determine ideal locations

Retail AdoreMe Upgrades Shoppers' Fitting Room Experience With IoT And RFID Integrations

AdoreMe partnered with StoreAdvise to integrate RFID labels and smart displays that let customers virtually interact with store associates, using data to improve the privacy, convenience and seamlessness of its in-store experience

Post Purchase Service & Support How Brands Like Merck Use Data To Enable More Efficient Delivery

As detailed in PSFK's Last-Mile Delivery Debrief, top brands are improving their delivery process by streamlining consumer and inventory data collection and analysis

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