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In-store augmented reality features animate products on virtual models and point shoppers to compatible items, bringing the most useful elements of online browsing to physical retail
June 18, 2018
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Major media brands are producing augmented reality content that adds an interactive layer to their storytelling
June 15, 2018

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Aaron is the co-founder and CTO of VRSE, a virtual reality and spherical filmmaking production company creating original and immersive experiences. VRSE is an industry leader in short-form commercials, music videos, feature films, theatre, design photography and fine arts. They have been recognized with Emmys, Cannes Lions, Grand Prixes, Palm d’Ors, AICP, D&AD, One Show, ADC, Tony, Webby Awards and a Grammy. Aaron has a background in design, programming and media arts. He uses real world and community generated data to reflect on cultural trends and on the relationship between humans and the systems they create. Some of his prior work is on permeant display at the Museum of Modern Art in New York, the Victoria & Albert Museum in London and the Centre Pompidou in Paris. His work has been shown at international festivals including TED, Sundance, Tribeca Film Festival, Ars Electronica, SIGGRAPH, OFFF, the Japan Media Arts Festival, and more.

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Adam is an entrepreneur. He is the chairman and CEO of Assembled Brands, a collection of fashion brands, and co-founder and chairman of General Assembly, a private school for professional development.

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