David Dancer

Advertising Interview: How The 'Apple Store Of Weed' Aims To Dominate The Cannabis Retail Market By Changing The Stoner Narrative

As MedMen's new chief marketing officer, former Visa executive David Dancer wants to make the nation's biggest pot merchant a household name, with a strategy that hinges on destigmatizing usage via upscale stores and a cultural branding campaign that positions marijuana as a lifestyle