DC Comics

Advertising Lego And Chevy Unveiled A Life-Sized Batmobile

The 17-foot long car was inspired by “The LEGO® Batman Movie”

Advertising AR Easter Egg Poster Lets Fans Pick Sides in Batman v Superman

Amazon already picked a side in this battle, have you?

Technology Digital Comic Books Let Readers Unlock Different Storylines

DC Comics is launching a choose-your-own-adventure format.

Technology At Last, Comics Go Digital

DC comics become readily available to download on the same day as the print version is released.

Design Superman Gets New Costume In Action Comics Relaunch

Superman gets a costume change sans the red trunks in the upcoming Action Comics relaunch.

Retail Back At One: DC Comics Announces 'Historic Renumbering' Of All Issues

DC Comics has announced a renumbering of its entire collection as a way to generate renewed interest in its archive.

Innovation This Week In Brand Strategy & Advertising

PSFK curates some of the brand strategy, digital and creative advertising news and ideas that caught our attention this week.