Privacy

Banks, Insurance & Financial Services Blockchain-Based Network Lets Members Transact With Trusted Peers

Credo360 is a peer-to-peer network built on social credibility, letting members transact with trusted strangers based on the reputation of their digital identity

Loyalty & Membership Content Startup Curates Recommendations Without Compromising Users' Privacy

Canopy is a mobile app that aims to marry curation with privacy, collecting customers' data in an anonymized, non-reversible vector to base suggestions off of

Retail How Blockchain Will Help Advertisers Regain Trust And Improve The Customer Experience

PSFK interviewed Aaron Brown, Chief Scientist at Madhive, an AdTech company harnessing blockchain technology to rewrite the foundations of advertising

Brand Activation & Immersion HTC's Blockchain Phone Aims To Help Users Own Their Digital Identity

Dubbed The Exodus, the phone marks another step toward popularizing a decentralized crypto-app marketplace and privacy model, where the phone itself acts as a secure hub for users' personal data

Shopper Marketing & Promotions How To Build Trust Into The Customer Experience

As more consumers seek out products that align with their values, brands need to commit to social impact and transparency in order to establish a trusting relationship with their audience

Advertising Metro Door Ads Can Read Commuters' Reactions

A subway line in Brazil has implemented facial recognition for advertisements, raising concerns about personal data and privacy

Design Sci-Fi Flick Suggests People Will Always Curate Online Personas

Anon presents an entertaining exploration of how some of the more concerning trends could develop

Technology Interview: Building Better Retail With Blockchain

SHOP founder John Wantz, keynote speaker at PSFK’s CXI 2018 conference, and CMO Jamie O'Shea introduce their new anti-Amazon platform that lets consumers control and monetize the data they share with brands

Retail How Personalized AI Assistance Allows Users To Feel More Human

Services from home assistants to mood monitors utilize AI to improve productivity or give us peace of mind

Cafe & Restaurant How Improving Identity Authentication Optimizes Customer Experiences

Utilizing new technologies from facial and voice recognition to connected jewelry, companies can better secure data while making it easier for users to access

Retail How Brands Can Build Trust Though Privacy Tools

By letting users take control of what information is shared, brands can greatly improve their relationships with customers

Syndicated Facebook Announces Dating App For 'Meaningful Relationships'

Mark Zuckerberg says the app, which shares some features with Tinder, aims to build ‘real long-term relationships—not just hookups’

Children Social Platform Connects Parents While Avoiding The Pitfalls of Facebook

Chairman Mom looks to bring working parents together while evading issues like the misuse of user information and problematic comments

Advertising Op-Ed: Spatial Data Is The Next Frontier In Personalization

Spatial data collected in the home opens up big possibilities for advertisers, provided they respect consumers' privacy, argues UM's Lawrence Dodds