department store

Analysis Harvey Nichols' New Dedicated Beauty And Wellbeing Space Treats U.K. Shoppers To Special Treatments

The iconic London department store has devoted its fourth floor to self-care, including services and activations from wellness brands

Brand Activation & Immersion Le Bon Marché In-Store Pop-Up Brings Summer Shores To City Shoppers

The legendary Paris department store has transformed its space into a vacation-inspired shop with beach-ready products and snacks

Case Study Multibrand Rolling Stones Pop-Up Paints Bergdorf Goodman Black

The department store's collaboration with the iconic brand is a chance for customers to snag Rolling Stones merch from fan-favorite brands, including Apple and AWAY

Design House of SHOWFIELDS Reimagines Retail As Live Theater

PSFK gets the inside scoop on House of Showfields, an interactive, half-hour show that introduces shoppers to new brands and products guided by a cast of actors.

Consumer Goods How Retailers Like Lowe's Help Shoppers Discover Products With Mixed Reality

AR and VR are making the purchase process much easier for consumers, who can wear clothes and place furniture before buying to bolster their confidence

Fashion & Apparel Expert Insight: Reimagining The Department Store By Embracing Community

PSFK speaks with the founder of women's hybrid creative and retail store Le Board to learn more about building a gathering space for brands and customers alike to meet, inspire and create

Advertising Michael Kors Invites Shoppers On A New York City Treasure Hunt

The two-day event promoted the brand's new fragrance line, including three separate stops and plenty of free merchandise for hunters to take home with them

Customer Experience Journey How Innovators Like The North Face Are Elevating Secondhand Apparel

Thanks to a growing interest in sustainability and individuality, pre-owned clothes are getting second lives through large retailers, who are upcycling and consigning them

Features How Next-Gen Brands Like Allume Are Democratizing Personal Shopping

With on-demand access to perks like stylists and knowledgable in-store associates, consumers only need to pull out their phone to get the help and guidance they need

Beauty From Starbucks To Barneys, Brands Are Revamping Loyalty To Give Shoppers VIP Treatment

Big name brands are upgrading reward programs providing exclusive events and personalized products to promote shopper loyalty

Retail How Retailers Like KIND Are Harnessing AR To Simplify Shopping

Thanks to brands like Macy's and Sephora, shoppers can use augmented reality to find out exactly what they're buying, even before they purchase a product

Gaming & Play The Brick-And-Mortar Stores Turning Shopping Into Entertainment

From Selfridges to Samsung, retailers are reinventing the physical channel with participatory activations like skate parks, community video gaming and more

Entertainment Interactive Horror Experience Brings New Life To A Former Department Store

Retail has never been scarier than at Haunted Basement, which will take over a vacant storefront in a Minnesota mall, highlighting the creative repurposing of dead retail space

Home Amazon, Macy's And More Are Building Home Shopper Confidence With Virtual Customization

From PSFK's Digitizing The Homebuying, Browsing & Mortgage Experience report, here's how three brands are using AI, VR and more to provide customers with virtual previews of their future homes, increasing their confidence and driving sales