department store

Brand Activation & Immersion Interactive Horror Experience Brings New Life To A Former Department Store

Retail has never been scarier than at Haunted Basement, which will take over a vacant storefront in a Minnesota mall, highlighting the creative repurposing of dead retail space

Analysis Amazon, Macy's And More Are Building Home Shopper Confidence With Virtual Customization

From PSFK's Digitizing The Homebuying, Browsing & Mortgage Experience report, here's how three brands are using AI, VR and more to provide customers with virtual previews of their future homes, increasing their confidence and driving sales

Features Seven NYC Wellness Experiences Not To Miss This Summer

This summer, Manhattan is encouraging consumers to take care of their best self, filling the sidewalks with store experiences from CBD-infused adult playgrounds to health-promoting vegan ice cream

Interview Interview: Inside SHOWFIELDS' Coworking Space That Merges Retail With Community

As SHOWFIELDS continues to flesh out its next-gen, discovery-led department store, PSFK speaks to the CEO about its just-opened free coworking space and why community is essential to retail today

Consumer Goods Interview: How Feminine Care Company Blume Is Changing The Conversation Around Periods

Swapping 'feminine hygiene' for 'self-care,' subscription service Blume works to de-stigmatize menstruation and sex-ed, positioning itself as a lifestyle partner for teens and providing trusted resources

Post Purchase Service & Support 13 Brands Working To Break The Glass Ceiling For Women

From Target and Macy's to Yelp and Spotify, PSFK has identified the companies making strides for women through innovative programs, resources and advocacy

Delivery & Logistics Shoppers Click & Collect Orders From Fashion E-Retailer's Physical Stores

Germany's Zalando is partnering with its featured brands to let shoppers retrieve merchandise from its outlet locations, tapping into its brick-and-mortar stock to supplement online sales

Advertising Visitors To Central Park, Santa Monica Pier And More Can Scan Macy's Popups For Shoppable Ensembles

The department store's out of home campaign features QR codes in popular tourist destinations for passersby to scan with their phones to access curated Pinterest boards of location-tailored outfits

Fashion & Apparel Marks & Spencer Aims To Reduce Returns With Fitting Technology

The U.K. retailer partnered with tech co Texel for 3D-scanning technology that lets mobile and store shoppers create digital avatars for perfect fits

Beauty Storefront Op-Ed: Five Ecommerce Brands Who Recently Launched Pop-Ups With Storefront

Storefront communications manager Arielle Crane on some of the most successful temporary retail spaces, from brands including Amazon and MM LaFleur

Merchandising & Curation Sephora Increasing CBD And Cannabis-Related Merchandise

In response to the popularity of cannabis-related goods among its consumers, the beauty store is expanding its CBD category with the newly launched Saint Jane luxury brand

Cafe & Restaurant How Top New York Retailers Create Next-Level Service Experiences

As the retail renaissance continues, here's how leading names from Starbucks and Neiman Marcus to Hudson Yards' Vessel are staying on top of the brick-and-mortar game with immersive, personalized, discovery-driven experiences

Luxury New York Shoppers Can Meet With Stylists At Nordstrom 'Local' Stores

Nordstrom's mini stores dedicated to personalized services are making a New York debut to complement its largest online market

Retail Selfridges Brings PacSun's California Style To U.K. Shoppers

The American West Coast clothing brand is branching out to shoppers across the pond in a first-ever popup collaboration with the luxury department store

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