department store

Fashion & Apparel STORY at Macy's "Home for the Holidays" Activation Brings Gifting To Life With Special Events

'Tis the season for gingerbread making and cocktail inspiration—so the retailer is exciting consumers this December to spread the cheer with a special immersive holiday curation and programming from STORY

Brand Activation & Immersion Bloomingdale's Loews Regency lobby popup offers holiday shopping and customization

Department store Bloomingdale’s is opening a holiday pop-up in the lobby of the Loews Regency New York Hotel, its first hotel activation. The downstairs lounge serves as a showcase for popular gifts, holiday-themed products and other Bloomingdale’s-branded merchandise, and the space will also feature on-site leather monogramming from Royce New York.

Retail Harvey Nichols stylists offer expertise and style advice to online customers through AskHN

In-store stylists at luxury department store Harvey Nichols are able to offer expertise and style advice, sending photos and videos to online customers from the shop floor via their AskHN platform, which integrates with the store’s website.

Shopper Education & Assistance Burberry R Message provides personalized support that lets VIP clients text store associates

Luxury fashion brand Burberry partnered with technology company Apple on a service that lets store associates text VIP clients directly to provide personalized support.

Beauty Harvey Nichols's Beauty & Wellbeing Space is an entire floor dedicated to self-care

This luxury London department store has an entire floor dedicated to ‘self-care,’ offering a range of beauty and wellness services, from podiatry to dermatology. Consumers can stop by Reviv Genetics to learn their genetic makeup or head to Beyond Medispa for face and body treatments. Wellness-focused shoppers can also step inside the private treatment rooms for exclusive services from the likes of La Prairie, Sisley, Elemis and Thalgo.

Luxury Selfridges is home to an ever-changing array of in-store pop-ups

London department store Selfridges is home to an ever-changing array of in-store pop-ups, ranging from luxury brands like Fendi and Cartier to celebrity designers like Jaden Smith to the social shopping app Depop. The pop-ups are supported by a host of in-store events. For example, the Cartier pop up in August, 2019, included an Upside Down Photo Booth and a Duality Room, where poets wrote personalized haiku, and a resident DJ.

Analysis Harvey Nichols' New Dedicated Beauty And Wellbeing Space Treats U.K. Shoppers To Special Treatments

The iconic London department store has devoted its fourth floor to self-care, including services and activations from wellness brands

Case Study Le Bon Marché In-Store Pop-Up Brings Summer Shores To City Shoppers

The legendary Paris department store has transformed its space into a vacation-inspired shop with beach-ready products and snacks

Entertainment Multibrand Rolling Stones Pop-Up Paints Bergdorf Goodman Black

The department store's collaboration with the iconic brand is a chance for customers to snag Rolling Stones merch from fan-favorite brands, including Apple and AWAY

Design House of SHOWFIELDS Reimagines Retail As Live Theater

PSFK gets the inside scoop on House of Showfields, an interactive, half-hour show that introduces shoppers to new brands and products guided by a cast of actors.

Consumer Goods How Retailers Like Lowe's Help Shoppers Discover Products With Mixed Reality

AR and VR are making the purchase process much easier for consumers, who can wear clothes and place furniture before buying to bolster their confidence

Interview Expert Insight: Reimagining The Department Store By Embracing Community

PSFK speaks with the founder of women's hybrid creative and retail store Le Board to learn more about building a gathering space for brands and customers alike to meet, inspire and create

Advertising Michael Kors Invites Shoppers On A New York City Treasure Hunt

The two-day event promoted the brand's new fragrance line, including three separate stops and plenty of free merchandise for hunters to take home with them

Customer Experience Journey How Innovators Like The North Face Are Elevating Secondhand Apparel

Thanks to a growing interest in sustainability and individuality, pre-owned clothes are getting second lives through large retailers, who are upcycling and consigning them