department stores

From finance-managing chatbots to mindfulness-promoting social media features, brands are looking to help consumers take charge of their consumption practices, cultivating consumer relationships and building trust

August 15, 2018

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Expert Quotes

“We need to show a diverse size range of models in all our materials, and where we can call out extended size ranges, we do. We want to create visibility to those brands on the website and in stores, and this is about trying to make sure our message comes through consistently on all touch points. This is a new representation for us, and the more it shows up, the more the customer will have confidence in our brands and in shopping with us.”

Tricia Smith. EVP of Women's Apparel, Nordstrom