department stores

In-store augmented reality features animate products on virtual models and point shoppers to compatible items, bringing the most useful elements of online browsing to physical retail

June 18, 2018

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Expert Quotes

“We need to show a diverse size range of models in all our materials, and where we can call out extended size ranges, we do. We want to create visibility to those brands on the website and in stores, and this is about trying to make sure our message comes through consistently on all touch points. This is a new representation for us, and the more it shows up, the more the customer will have confidence in our brands and in shopping with us.”

Tricia Smith. EVP of Women's Apparel, Nordstrom