“Design puts the proof in the purpose. Brands don’t get to declare their purpose anymore; they don’t get to declare that as a narrative unless there is proof to back it up. And that proof comes in the form of products and services and the genuinely useful stuff they make for their customers. That’s where design comes in.”

“Right now consumer awareness of what to engage with and why is still at an early stage, but the more brands that are coming to market with connected packaging programs the greater the consumer awareness of the technology will be.”

On helping L’Oréal design a UV-sensing wearable that fits on a fingernail, “If you’re asking someone to wear a product 24/7, it should be comfortable, beautiful, fit [into] their personal style, and provide necessary insights into our daily [lives].”

“So many people share our passion for stationery and paper goods, and there’s a growing love for tactility and quality in this digital age.”

“Our rule is: there is no innovation without sustainability. You cannot go backwards. The next version of this cannot go backwards. It may not leap forwards, but it cannot go backwards. The creative element of the company, and the innovators look on that as a catalyst. It’s a new way of thinking, its a new lens that creates solutions that you would have if you just said: “Hey make it lighter’, make it less expensive, make it prettier, make it a different color, oh and by the way, you can’t make it with these restrictive substances, it can’t have a bigger carbon footprint, you have to used more recycled material, you can’t have a smuch waste.”

“A big technology trend I’m noticing at the moment is that people are craving more sensory experience. In some ways we are numbed to feelings in general and technology is reflecting that. The more time people spend on screens, the more they will want three-dimensionality.”

“We need to make sure that we don’t confuse generic design with simplicity. Unbranding still requires good design, no matter how simple it may seem. As Steve Jobs famously said: ‘It takes a lot of hard work to make something simple.’”