Design

Brand Activation & Immersion Why Walmart Is Relaunching A '90s Fashion Brand As Its Private Label

Scoop had its heyday in the '90s, but Walmart is now bringing both the label and its designer back as an online-only, fashion-forward collection

Analysis How Maximizing Spaces Is Helping Communities Thrive Worldwide

Previously unused or fallow areas can become innovative gathering spaces and homes, promoting community and social good

Design Future Of Home+Living 2030: Parasitic Living

Piers Fawkes dives into what life will look like in a decade. Next up is parasitic living, which makes the most of each nook and cranny

Cafe & Restaurant How TOURISTS Is Building A New Kind Of Hospitality Experience In The Era Of Airbnb

PSFK founder Piers Fawkes speaks with the buzzy American country hotel about starting as a repurposed '60s motor lodge and organically evolving the motel experience into a community-led lifestyle resort

Automotive PSFK Research Paper Launch: Elevating Public Spaces Through Tech-Enabled Experiences

How brands are leveraging technologies to maximize visitors’ experiences in public spaces and reimagining city life for modern urbanites

Case Study Travelers Can Explore Their Senses At Louis XIII's Changi Airport Pop-Up

The luxury spirits maker is inviting visitors to the Singapore airport to discover its brand in an immersive sensory activation

Retail GM And Google Bring Next-Gen Infotainment Systems To Experience-Driven Vehicles

The automaker and the internet giant are working together to make an impact on the way people interact with their vehicles

Consumer Goods How Brands Like Tide Use Efficient Packaging To Curb Carbon Emissions

With innovative design that allows products to ship in smaller, compact containers, brands are helping to offset their environmental impacts

Fashion & Apparel This Brand Rented A Bodega For NYFW—Then Extended Its Stay By A Year

Luxury bag brand Gelareh Mizrahi intended to pop up at a Soho convenience store for a week. It ended up signing a lease for a full year

Beauty Harvey Nichols' New Dedicated Beauty And Wellness Space Treats U.K. Shoppers To Special Treatments

The iconic London department store has devoted its fourth floor to self-care, including services and activations from wellness brands

Features From Nestlé to Guinness, CPGers Are Rethinking Plastic-Free Packaging

A few key brands are ditching hard-to-recycle or single-use packaging in favor of materials like paper and metal to help consumers curb waste without forgoing their favorite food & bev

Entertainment Selfridges Unveils An In-Store Movie Theater, And Now Shoppers May Never Have To Leave

The iconic department store is encouraging customers to stay a while at its flagship location thanks to the addition of a luxury theater

Podcast: TOURISTS On Building A New Kind Of Hospitality Experience

How the hospitality brand organically invented an elevated country motel experience in the era of Airbnb

Home Future Of Home+Living 2030: Communal Compounds

In this series, Piers Fawkes dives into what life will look like a decade from now. Kicking off his analysis, he investigates communal living