Determinants of health

Brand Activation & Immersion Tokyo Restaurant 3D Prints Sushi Personalized To Guests' Nutritional Needs

A restaurant called Sushi Singularity is slated to open in Japan's capital city in 2020, using analysis of customers' saliva and more to 3D print sushi personalized to their body's needs

Banks, Insurance & Financial Services Blue Cross Blue Shield Extends Grocery Delivery To Service 'Food Deserts'

To make good nutrition more accessible in low-income areas, Blue Cross expanding its healthy meal delivery plan, offering a subscription that covers delivery fees to incentivize adoption

Fitness & Sport Equinox Launches SoulCycle Of Treadmills In Response To Running Popularity

Equinox is parlaying the popularity of its cardio-focused Precision Run class into a dedicated gym in Manhattan's flatiron district, aiming to become the next SoulCycle within the category

Beauty Benefit Popup Visitors Can Test Winged Eyeliner With A Side Of Chicken Wings

Targeted at foodies and makeup junkies alike, the cosmetics retailer is partnering with Mother Clucker to serve up edible wings alongside eyeliner tutorials debuting its new product

Analysis How Brands Like Equinox Use Data To Deliver Hyper-Personalized Wellness Advice

Health and fitness brands are enabling customized experiences and tailored lifestyle plans using customer information like DNA or gym habits to help them reach their personal goals

Food & Beverage GNC Is Plotting A Revival With 'Customized' Wellness Solutions — But Will It Work? Experts Weigh In

Analysts unpack the challenges and opportunities for the vitamin retailer as it launches a new experiential store, complete with dietitians and a smoothie lab

Health PSFK Spotlight From Facebook's 2019 Trends Report: Wellness as a Luxury Good

Original insight from PSFK on the evolution of wellness into a luxury category, from Facebook IQ's 2019 Topics & Trends Report

Features NYRIW Preview: How Roam Fitness Meets Travelers At The Juncture Of Wellness And Convenience

Ahead of an NYRIW panel on New Destinations for Airport Retail, PSFK spoke to ROAM Fitness founder and CMO Cynthia Sandall to learn about how the brand is meeting consumers at the junction of their interest in wellness and their on-the-go lifestyles, enabling fitness maintenance at convenience

Interview Interview: How Ritual's Katerina Schneider Brings Transparency To The Women's Multivitamin

The founder of the cult direct-to-consumer brand tells PSFK how she builds credibility and trust with consumers by offering a product previously unavailable among women's supplements, focusing on quality and transparency of ingredients reflected in the clear pills themselves

Merchandising & Curation Luxury Vitamin Brand Offers Shoppers New York Storefront And Fragrance

The Nue Co. is a digitally native wellness brand focused on helping customers use supplements to achieve health and de-stress, and is opening a storefront to provide one-to-one support

Loyalty & Membership How Health & Fitness Brands Like Equinox Are Enabling Hyper-Personalized Consumer Experiences

Innovative brands are using customer data to create customized exercise and health plans specific to each user's unique needs

Post Purchase Service & Support How Fitness Brands Like Tone House Are Optimizing Customers' Post-Workout Recovery

Athletic studios and brands are extending their services to their clients, focusing resources on post-workout practices that support consumers' health and wellness even after they've completed their routine

Retail Relaxation Center Offers Weary Customers High-Quality Sleep Sessions

The founders of ReCOVER use their experience as athletic trainers to inform their restful services, implementing biohacking technology to help clients achieve 2-4 hours worth of rest in 30 minutes

Store Experience & Design How Brands Like Rise by We Are Creating Holistic Wellness-Focused Fitness Studios

As consumers look to more holistic views on health, retailers are responding by enabling wellness recovery and fitness services that address both the physical and mental all in one setting

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