With Coca-Cola launching four new flavors of Diet Coke, Black Swan Chief Strategy Officer Hugo Amos examines the power of social listening in brand strategy
Coke transforms social media posts into customized apparel, posters, and dogwear
Coca-Cola of Israel has launched a multi-level campaign to stress the individuality of millions of diet drinkers
The brand’s new 2013 Creative Director is releasing three cans that each celebrate a decade that has passed since the drink was launched.
The beverage's 'Sparkling Together for 30 Years' campaign celebrates women's desire.
Iconic brand reveals a new bold and edgier design.
Those who tweet @DietCokeUS and get involved could be thrown a short party and receive a year's supply of the soft drink.
The fashion designer and recently appointed creative director's odd world is lived out in a series of ads where he gives puppets makeovers.