diet coke

Advertising Op-Ed: Understanding What Consumers Want Without Ever Asking Them

With Coca-Cola launching four new flavors of Diet Coke, Black Swan Chief Strategy Officer Hugo Amos examines the power of social listening in brand strategy

Advertising Diet Coke Taps Designers to Broaden Its Brand Engagement

Coke transforms social media posts into customized apparel, posters, and dogwear

Design Diet Coke Prints Two-Million Unique Bottles Using Algorithms

Coca-Cola of Israel has launched a multi-level campaign to stress the individuality of millions of diet drinkers

Editors Pick PSFK Picks: Top 5 Stories Of The Week

ANIMAL NEW YORK creates parody adds for Diet Coke, an artist make a realistically proportioned Barbie, and more.

Technology Diet Coke Unveils Skinny Vending Machine [Video]

The Slender Vender is able to be slipped into new kinds of locations.

Design Diet Coke Designs Marc Jacobs Photo Booths

To celebrate its birthday the brand created personalized photos with the designer.

Design Marc Jacobs' Limited Edition Designs For Diet Coke

The brand’s new 2013 Creative Director is releasing three cans that each celebrate a decade that has passed since the drink was launched.

Technology Diet Coke Celebrates Female Sexuality With Remade 'Hunk' Campaign

The beverage's 'Sparkling Together for 30 Years' campaign celebrates women's desire.

Advertising Diet Coke Redesigns Its Packaging After More Than Five Years [Pics]

Iconic brand reveals a new bold and edgier design.

Technology Diet Coke Celebrates 30th Anniversary By Hosting 30 Second Birthday Parties For Fans

Those who tweet @DietCokeUS and get involved could be thrown a short party and receive a year's supply of the soft drink.

Design Diet Coke Gets A Gaultier Haute Couture Makeover

The beverage brand has launched new bottle designs featuring classic sailor stripes and corsets.

Advertising Jean Paul Gaultier Reimagines Fashion Ads For Diet Coke Campaign [Video]

The fashion designer and recently appointed creative director's odd world is lived out in a series of ads where he gives puppets makeovers.

Retail PSFK's Top Five Stories Of The Week

We review the best in design, culture, art, fashion and creative business in our weekly 'What's Trending Now' roundup.

Advertising Diane von Fürstenberg Redesigns Diet Coke

Proceeds from the sales of fashion designer's limited-edition collection will go towards health organization.