With Coca-Cola launching four new flavors of Diet Coke, Black Swan Chief Strategy Officer Hugo Amos examines the power of social listening in brand strategy
Coca-Cola Plus has no calories or sugar, but it does have fiber
Coke transforms social media posts into customized apparel, posters, and dogwear
Coca-Cola of Israel has launched a multi-level campaign to stress the individuality of millions of diet drinkers
The brand’s new 2013 Creative Director is releasing three cans that each celebrate a decade that has passed since the drink was launched.
The beverage's 'Sparkling Together for 30 Years' campaign celebrates women's desire.
Iconic brand reveals a new bold and edgier design.
Those who tweet @DietCokeUS and get involved could be thrown a short party and receive a year's supply of the soft drink.
The fashion designer and recently appointed creative director's odd world is lived out in a series of ads where he gives puppets makeovers.