digital

Analysis Brands Like Urban Outfitters Are Engaging Gen-Z With Virtual Shopping Events

From PSFK's Back-To-School Deck: Retail Trends report, here are two examples of how leading youth brands are using livestream platforms to combine the personal connection of offline retail with the convenience of ecommerce

Brand Activation & Immersion How Games Like Overwatch Are Leveraging Voyeuristic Forms Of Play With Participatory Livestream

From PSFK's Innovating The Digital Gaming Ecosystem: Part I report, here's how today's game brands are enabling more immersive experiences with visual participation game-playing options

Beauty How Brands Like Sephora Are Doubling Their Creative Output With Brand Partnerships

From PSFK's Accelerating Innovation In Retail report, here's how today's leading retailers are fostering a culture of creative growth through collaborative developments

Automotive Automotive GPS Platform Waze Is Helping Retailers Anticipate Consumer Needs

The community-driven navigation app launched a proactive shift in strategy that focuses on leveraging data to predict and potentially influence driver needs

Fashion & Apparel Interview: How Social Shopping Platform Countr Is Empowering Fashion-Forward Consumers With Authenticity

Countr is a social media mobile app where consumers can showcase their style, purchase product directly from their feed and make real money for engagement, leveling the influencer playing field

Retail Lush Debuts Digital Packaging & Visual Search App At SXSW

The U.K. body care retailer launched a SXSW activation that demonstrated its fusing of tech with sustainability, letting festival attendees explore digital features to be featured in an upcoming Tokyo concept store

Features How Brands Like Walgreens Are Going Phygital With Interactive Store Merchandising

As reported in PSFK's Store Experience Design Debrief, here's how leading retailers are creating phygital store spaces using cutting-edge technology

Merchandising & Curation Levi's Customers Can Create Customized, Shoppable Pinterest Boards

Styled by Levi’s is a digital styling tool that uses customers' Pinterest data to curate shoppable style boards linking to Levi's products, aiming to enable purchase-driving visual discovery

Luxury Chanel Launches Experimental Flagship To Design A Next-Gen Luxury Experience

The French luxury brand is using the flagship to experiment with new digital initiatives in partnership with Farfetch, aiming to remain at the forefront of innovative luxury retail by enabling digitally integrated, hyper-personalized and memorable experiences

Health Brand Behind Botox Launches Digital Medical Aesthetic Hub Targeted At Millennials

Using content to generate commerce, Allergan created an online resource that educates consumers about medical aesthetic treatments in the style of millennial-friendly beauty news and trends sites

Delivery & Logistics Alibaba's Digital Health Services Offer Patients Same-Day Medicine Delivery

The retailer is attempting to bypass some of China's biggest healthcare roadblocks by offering virtual doctor's consultations and same-day shipment of prescriptions

Children Sony Wants To Add Digital Features To Card Games

Project Field bridges the physical and digital worlds using a special pad that connects to smartphones and tablets

Consumer Goods Multi-Tasking Pen Charges Your Phone And Stores Files

Beyond Ink is a luxury pen that is designed to meet the needs of digitally-connected consumers

Design Tablet Uploads Digital Sketches In Real Time

The Slate from iSKN gives artists the feeling of hand-drawn pieces with the convenience of digital manipulation