Britepool is a universal identity and rewards service that aims to disrupt who controls online data usage by giving advertisers an alternative platform and consumers choice of when to share
Author Jamin Warren traces the beginnings of virtual influencers back to the appearance of avatars, explaining why these synthetic characters don't have to be 'real' as much as they have to convey an authentic and coherent identity that clearly personifies a brand
Pioneered by Clear Channel, Stockholm Metro's digital billboards will analyze consumer data to display art based on their current emotion
From Renault to Acura, today's leading auto retailers are paving the route towards a more seamless and connected buying experience by leveraging social media engagement via Instagram, Twitter and more
The 'Burn That Ad' campaign invites customers to scan any media from the fast-food chain's competitors on its AR-enabled app, and then burn it virtually to receive a free whopper
Target and Lancome are among the first to offer shoppable Snapchat ads
Chief Strategy Officer of Havas Worldwide explains why Apple's new ad blocking apps will make for a less invasive, and so more engaging, digital environment
rehabstudio's strategy partner on how the right, and perhaps unexpected, user experience can better our tomorrows
The channel and the newspaper collaborated to create a dynamic ad experience for the TV program, Killing Lincoln.
Those who work in the ad world are more likely to notice ads on social platforms than the general population; 71% of ad professionals agree they notice brand posts on Facebook all the time while only 23% of the general population do.
Report shows that only one percent of users actually pay attention to businesses on the world largest social network site.
Search giant buys newspaper and magazine space to educate users about its new privacy features and reassure them that it is a responsible and reputable company.