digital advertising

Advertising Alternative Digital Advertising Platform Rewards Consumers For Data Sharing

Britepool is a universal identity and rewards service that aims to disrupt who controls online data usage by giving advertisers an alternative platform and consumers choice of when to share

Analysis Op-Ed: Why Brands Should Bet On Virtual Influencers

Author Jamin Warren traces the beginnings of virtual influencers back to the appearance of avatars, explaining why these synthetic characters don't have to be 'real' as much as they have to convey an authentic and coherent identity that clearly personifies a brand

Shopper Education & Assistance Stockholm Commuters See Billboards Personalized To Their Emotions

Pioneered by Clear Channel, Stockholm Metro's digital billboards will analyze consumer data to display art based on their current emotion

Automotive How Auto Brands Like Acura Reach Consumers With Dynamic Digital Marketing

From Renault to Acura, today's leading auto retailers are paving the route towards a more seamless and connected buying experience by leveraging social media engagement via Instagram, Twitter and more

Cafe & Restaurant Burger King Rewards Customers Who Burn Competitor Ads With Free Whoppers

The 'Burn That Ad' campaign invites customers to scan any media from the fast-food chain's competitors on its AR-enabled app, and then burn it virtually to receive a free whopper

Retail BuzzFeed Wants To Help People Sell Their Products

The digital media company plans to launch four new brands per year, taking a cut of the sales

Advertising Snapchat Moves Beyond Filters And Into Social Commerce

Target and Lancome are among the first to offer shoppable Snapchat ads

Innovation Tim Maleeny: The Demise of Digital Advertising and the Rebirth of the Internet

Chief Strategy Officer of Havas Worldwide explains why Apple's new ad blocking apps will make for a less invasive, and so more engaging, digital environment

Op-Ed Tom Le Bree: An Apple Watch Face Can Impact Your Life Expectancy

rehabstudio's strategy partner on how the right, and perhaps unexpected, user experience can better our tomorrows

Advertising National Geographic Uses Back Issues of NY Times To Promote History Show

The channel and the newspaper collaborated to create a dynamic ad experience for the TV program, Killing Lincoln.

Design PSFK's Top Five Stories Of The Week

What Steve Jobs really would have through about the iPad Mini and how to make McDonald's fries. We review the best in design, culture, art, fashion and creative business in our weekly roundup.

Technology Advertising Professionals Largely Only People Aware Of Brand Messaging In Social Media [Headlines]

Those who work in the ad world are more likely to notice ads on social platforms than the general population; 71% of ad professionals agree they notice brand posts on Facebook all the time while only 23% of the general population do.

Advertising People Who 'Like' Brands Rarely Interact With Them On Facebook [Headlines]

Report shows that only one percent of users actually pay attention to businesses on the world largest social network site.

Luxury Googles Returns To Print Advertising To Reassure Users Abouts Its Privacy Policies

Search giant buys newspaper and magazine space to educate users about its new privacy features and reassure them that it is a responsible and reputable company.