PSFK rounds out the Rio Games with our picks for the finest moments beyond sports
'Sip It Up', created by BKWLD that hijacks contacts and pictures, and makes novel use of the user's Timeline to dissuade people from drug use.
Maggi Fusian Noodles created an interactive campaign that allowed users to create the dialogue for an action flick poking fun at the genre.
The fashion brand is providing all advertising on the Channel's global iPhone and iPad apps, and has placed digital billboards around cities featuring images and updates.
Tribal DDB launched their Israel office without a budget for production or media, instead using the photo sharing site to show people their work and clients.
The car company's digital campaign 'New Thinkers Index' brings together actors, musicians and sports personalities.
As further validation of the efficacy of compelling branded content (vs. more traditional forms of media), Gatorade's "Replay" integrated campaign won the Grandy prize at the 2010 International ANDY Awards in New York.
Dr. Martens is marking its 50th anniversary with a digital campaign that celebrates its musical roots, while connecting with the musical and stylistic preferences of a more contemporary audience.