digital first

Hotels, Hospitality & Travel Meet The Travel Startup That Puts A Personal Planning Assistant In Your Favorite Chat App

PSFK speaks to the CEO of Eddy Travels, a voice-activated, personalized travel planning AI for digital and mobile-first consumers, about reinventing the traveler experience with a unified, chat-based platform

Brand Activation & Immersion Expert Insight: How Avatar-Based Social App Genies Helps Gucci Reach Gen Z

PSFK speaks to Genies' director of marketing to understand how a collaboration with Gucci helps generate the brand generate awareness and engagement with key digital-first and social-savvy consumers

Cafe & Restaurant PSFK's New Innovation Report On Food Service Offers Key Lessons For All Retailers On How To Perfectly Deliver On Personal Tastes

From frictionless ordering and dynamic menus to optimized delivery, food service operators are leveraging technology to create a more dynamic customer experience

Banks, Insurance & Financial Services 'Pay Later' Startup Klarna's London Popup Invites Members To Shop Digital-First Brands

The digital banking service is hosting an experiential popup in the U.K. capital's Covent Garden, inviting members to shop merch from digital-first brands like ASOS, Swoon and more

Analysis Podcast: Making The Mall Experience Mobile In A Gen-Z World

In this episode, PSFK interviews Dote to find out how the mobile shopping experience is enabling next-generation social transacting like livestreamed "Shopping Parties," translating previously IRL-only elements of retail to digital

Shopper Education & Assistance Hotel & Resort Guests Can IM The E-Butler To Order Snacks To The Beach

Jeremiah Hotel and Resort is enhancing its guests' stay with a digital concierge service, using instant messaging to let patrons order snacks, make appointments, request housekeeping and more from anywhere

Fashion & Apparel How Leading Brands Like Jetblack Are Driving Engagement With Messaging Assistance

Spanning verticals from luxury and apparel to travel and cryptocurrency, today's most innovative retailers and services are fostering consumer engagement through messaging capabilities

Loyalty & Membership San Francisco Shoppers Can Peruse Rent The Runway's 'Dream Closet'

The designer apparel rental service is debuting a flagship retail space targeted at young professionals of Silicon Valley

Consumer Goods Interview: How Frozen Food Startup Mosaic Is Disrupting The Category With A DTC Subscription Service

PSFK speaks to the founders of the digital-native brand that is working to fix frozen, realizing the potential of the category to offer today's health-conscious consumers convenient and quality options that compromise neither taste nor nutrition

Automotive Automotive CX Briefing Preview: Car Buying And Owning For The Next Generation

Ahead of PSFK's Automotive CX Briefing event this Thursday April 18, Senior Strategist Penn Whaling shares a preview of insights the discussion will offer on innovation in car buying and owning experiences for a DTC landscape and digital-first consumer base

Podcast Podcast: Why The Future Of Automotive Retail Is About The Drive, Not The Destination

In this episode, PSFK researchers present the latest insights on automotive retail, highlighting where leadings car brands are innovating along the path to purchase to enable curated, on-demand customer journeys and ownership experiences

Delivery & Logistics Drivers Receive 24/7 Roadside Assistance With DTC Digital Platform Urgent.ly

The on-demand digital startup offers drivers round-the-clock access to assistance providers with algorithm-driven software, transparency and end-to-end service.

Design Op-Ed: Why Are Brick-And-Mortar Stores Back In Fashion?

PSFK founder Piers Fawkes describes eight pillars for modern retailers to guide their in-store experience design in an evolving and digital-first retail landscape

Home DTC Furniture Brand Burrow On Engaging Customers Through Cultural Relevance And Experience

The digital-first home goods startup's creative director explains how the brand made the leap from online to brick and mortar with an experiential New York store, as well as why evolving to remain culturally relevant is key to brand success