digital first

Brand Activation & Immersion How Leading Brands Like Jetblack Are Driving Engagement With Messaging Assistance

Spanning verticals from luxury and apparel to travel and cryptocurrency, today's most innovative retailers and services are fostering consumer engagement through messaging capabilities

Fashion & Apparel San Francisco Shoppers Can Peruse Rent The Runway's 'Dream Closet'

The designer apparel rental service is debuting a flagship retail space targeted at young professionals of Silicon Valley

Consumer Goods Interview: How Frozen Food Startup Mosaic Is Disrupting The Category With A DTC Subscription Service

PSFK speaks to the founders of the digital-native brand that is working to fix frozen, realizing the potential of the category to offer today's health-conscious consumers convenient and quality options that compromise neither taste nor nutrition

Automotive Automotive CX Briefing Preview: Car Buying And Owning For The Next Generation

Ahead of PSFK's Automotive CX Briefing event this Thursday April 18, Senior Strategist Penn Whaling shares a preview of insights the discussion will offer on innovation in car buying and owning experiences for a DTC landscape and digital-first consumer base

Podcast: Why The Future Of Automotive Retail Is About The Drive, Not The Destination

In this episode, PSFK researchers present the latest insights on automotive retail, highlighting where leadings car brands are innovating along the path to purchase to enable curated, on-demand customer journeys and ownership experiences

Delivery & Logistics Drivers Receive 24/7 Roadside Assistance With DTC Digital Platform Urgent.ly

The on-demand digital startup offers drivers round-the-clock access to assistance providers with algorithm-driven software, transparency and end-to-end service.

Design Op-Ed: Why Are Brick-And-Mortar Stores Back In Fashion?

PSFK founder Piers Fawkes describes eight pillars for modern retailers to guide their in-store experience design in an evolving and digital-first retail landscape

Home DTC Furniture Brand Burrow On Engaging Customers Through Cultural Relevance And Experience

The digital-first home goods startup's creative director explains how the brand made the leap from online to brick and mortar with an experiential New York store, as well as why evolving to remain culturally relevant is key to brand success

Beauty Interview: How A DTC Personal Care Brand Customizes The Future Of Men's Beauty

PSFK speaks to the founders of men's beauty retailer Hawthorne to understand the strategy behind a consumer-centric brand designing personal care experiences that appeal to male consumers

Merchandising & Curation Why Digital-Native Retailers Like Allbirds Are Going Direct-To-Mortar

Digital-first retailers in NYC are increasingly experimenting with brick-and-mortar, testing changing consumer dynamics and giving shoppers a physical way to engage with their brand

Grocery, Convenience & Supermarket How Tencent Is Integrating Next-Generation Tech For Seamless Store Experience And Design

Marshaling technology like face scanning for quick checkouts and WeChat integration that eliminates queues and lets consumers pay via mobile, here's how Tencent is building digital-led stores for brands like Intel and Walmart to optimize frictionless shopping

Podcast: China, The World's Retail Lab

In this episode, PSFK shares top insights from its latest debrief spotlighting China’s leading retail and CX innovators, and explains how the future of global retail is taking place in China today