Doug Straton, chief digital commerce officer, is spearheading a digital transformation of the confectionary giant to turn waning ‘impulse buys’ into planned purchases
In a bid to make ads more palatable to its users, Google is making ads that gamers can play in to unlock features they'd usually pay for
A new tool Trip Consideration helps advertisers target Facebook users who want to travel before they have even settled on a destination
Subscription-based shaving company Harry's created a new campaign that tells a personal story about what the company stands for (beyond the grooming)
As products tap into a more connected world, brands should define an experience for customers before dealing with technology and content
The retailer decided to bring back its dead-tree division as a way to boost online shopper requests
At last week's Young Presidents Organization (YPO) Conference, the main insight shared was that social needs to Connect, Engage, Influence and Integrate.