digital marketing

Analysis How To Build A Value Ecosystem That Shoppers Can Integrate Into Their Lives

In part two in a series of op-eds on emerging brand innovation, PSFK partner Scott Lachut on how brands like Volvo and Chase are creating a bundle of services that will encourage shoppers to integrate brands into their busy schedules

Delivery & Logistics Interview: DRINKS Ecommerce Marketplace On Enabling 'Wine As A Service'

CEO Zac Brandenberg explains how the online wine marketplace took on an entrenched category, realizing the opportunity to apply the convenience of ecommerce and popularity of DTC brands to the wine space

Loyalty & Membership Amazon Provides Online Marketers With Customer Rewards Feature

Amazon Moments is a cross-platform marketing tool that lets the e-tailer's vendors deliver physical and digital items to customers as well as drive engagement with a tailored rewards program

Features NYRIW Preview: How An Ecommerce Startup Helps Brands Enable Simple And Personalized Online Shopping

Before partaking in a panel on Retail Tech Strategies for 2019, VP of ecommerce app Caravel, Adriana Krasniansky, speaks about using technology like AI and machine learning to help brands build better e-shopping experiences, enabling streamlined and enjoyable customer journeys

Advertising IBM Helps Retailers Implement Data-Powered Ads With AI Marketing Suite

The suite of three tools helps retailers intake and process consumer information online to enable tailored, data-informed marketing campaigns

Food & Beverage Hershey Is Battling Declining Candy Purchases In the Grocery Aisle. Now A Former Unilever Exec Is Fighting To Sweeten Sales With Deep-Data Insights

Doug Straton, chief digital commerce officer, is spearheading a digital transformation of the confectionary giant to turn waning ‘impulse buys’ into planned purchases

Brand Activation & Immersion Burberry Will Debut Inaugural Collection With 24-Hour Instagram Sale

Select merchandise from designer Riccardo Tisci's first collection with the British luxury brand will be available on social media and in the flagship location exclusively for a 24-hour period

Shopper Marketing & Promotion Domino's Lets Customers Purchase Food Through Snapchat Filter

The fast food chain let people order from its nearby restaurants by creating clickable augmented pizza boxes on the social media platform

Shopper Education & Assistance Shoppers Can Book A Hyundai Test Drive Using Amazon Digital Showroom

The virtual showroom will allow prospective car buyers to gather information about Hyundai's car selection, find local dealers and learn about pricing, helping facilitate the pre-purchase process as well as build customer confidence

Shopper Marketing & Promotion Big Bazaar's AR Facebook App Lets FIFA Fans Balance Balls On Their Heads

The brand launched an interactive game on Facebook as an activation themed around the World Cup that lets users bounce soccer balls like pros in augmented reality

Automotive Sensory Auto Book Replicates A Test Drive In Print

Readers can spin donuts and smell scorched tires with Kia's interactive sports car booklet

Health How Insurance Startups Are Streamlining The Discovery Process

Digital insurance marketplaces guide customers to the coverage plans that meet their needs, simplifying the often daunting task of research

Op-Ed Op-Ed: 5 Retail Strategies From Shoptalk For The 'Customer-Obsessed'

YourStudio's Tom Philipson shares his takeaways from Shoptalk, which see successful brands and retailers working on unified customer journeys, rapid experimentation and community

Gaming & Play Google Is Turning Advertisements Into Playable Games

In a bid to make ads more palatable to its users, Google is making ads that gamers can play in to unlock features they'd usually pay for