digital marketing

Food & Beverage Hershey Is Battling Declining Candy Purchases In the Grocery Aisle. Now A Former Unilever Exec Is Fighting To Sweeten Sales With Deep-Data Insights

Doug Straton, chief digital commerce officer, is spearheading a digital transformation of the confectionary giant to turn waning ‘impulse buys’ into planned purchases

Advertising Google Is Turning Advertisements Into Playable Games

In a bid to make ads more palatable to its users, Google is making ads that gamers can play in to unlock features they'd usually pay for

Hotels, Hospitality & Travel Facebook Wants Travelers To Plan Trips From The Comfort Of Their Social Feed

A new tool Trip Consideration helps advertisers target Facebook users who want to travel before they have even settled on a destination

Advertising Online Shaving Company Humanizes Their Brand With Origin Advertising

Subscription-based shaving company Harry's created a new campaign that tells a personal story about what the company stands for (beyond the grooming)

Design How Can Brands Rethink Content for the Internet of Things?

As products tap into a more connected world, brands should define an experience for customers before dealing with technology and content

Luxury JCPenney Revives Print Catalogs as Branding Outlet to Digital Sales

The retailer decided to bring back its dead-tree division as a way to boost online shopper requests

Gaming & Play How Do We Hit The Next Social Media Gold Mine?

Despite the progress we've made with social analytics, we're still debating the relevance and utilization of different types of mined data.

Technology This Week In Brand Strategy & Marketing

PSFK curates some of the strategy, digital and creative advertising news catching our attention.

Innovation This Week In Brand Strategy & Marketing

PSFK curates some of the strategy, digital and creative advertising news catching our attention.

Work This Week In Brand Strategy & Marketing

PSFK curates some of the strategy, digital and creative advertising news catching our attention.

Design This Week In Brand Strategy & Marketing

PSFK curates some of the strategy, digital and creative advertising news catching our attention.

Retail This Week In Brand Strategy & Marketing

PSFK curates some of the strategy, digital and creative advertising news catching our attention.

Home This Week In Brand Strategy & Marketing

PSFK curates some of the strategy, digital and creative advertising news catching our attention.

Technology Is The Future Of Social Media Holistic Engagement?

At last week's Young Presidents Organization (YPO) Conference, the main insight shared was that social needs to Connect, Engage, Influence and Integrate.