digital strategy

Advertising Agenda Announced For PSFK CONFERENCE 2013

Whether you work in advertising, design or digital strategy, PSFK CONFERENCE 2013 has something for you.

Design How Knowledge Curators Are Harnessing The Power Of Community Growth

Digital D.U.M.B.O founder, Andrew Zarick discusses why professionals and businesses need an outlet and group of people to tap into to keep current.

Home Edelman Digital: Three Things To Consider When Launching Social Media Campaigns

Companies launching online initiatives need to keep in mind scale, silos and structure if they want to succeed in an already flooded market.

Retail Ed Cotton: What Is Pepsi's New Real-Time Strategy?

The beverage giant has launched a new marketing campaign that includes a partnership with Twitter that involves a number of pop-up concerts.

Technology P&G Head Admits Its Digital Strategy Is Failing [Headlines]

The mega brand has announced that it needs to remake its online marketing campaign.

Innovation This Week In Brand Strategy & Marketing

PSFK curates some of the strategy, digital and creative advertising news catching our attention.

Advertising This Week In Brand Strategy And Marketing

PSFK curates some of the strategy, digital and creative advertising news catching our attention.

Work Will User Interface Design Decide The Future Of Advertising?

Cyborg anthropologist Amber Case's belief that interfaces are the essence of our experience as digitally connected citizens got us thinking that we need to rethink how we define and address UI within our brand planning process.

Luxury This Week In Brand Strategy And Marketing

PSFK curates some of the brand strategy, digital and creative advertising news catching our attention.

Design This Week In Brand Strategy And Marketing

PSFK curates some of the brand strategy, digital and creative advertising news catching our attention this week.

Innovation This Week In Brand Strategy & Marketing

PSFK curates some of the brand strategy, digital and creative advertising news that recently caught our attention.

Retail Barnes & Noble's Digital Reinvention

With rival Borders closing its stores, the bookseller focuses on e-books to try to avoid the same fate.

Luxury This Week In Brand Strategy & Marketing

PSFK curates some of the brand strategy, digital and creative advertising news that caught our attention this week.

Technology Digital Strategy, Generous Interactions And The Engagement Opportunity

A Fallon presentation discusses how to approach the discipline of digital planning - and ultimately create brand engagement.