digital strategy

Analysis How Retailers Like Guess Are Personalizing The Shopping Experience In Real Time With Contextual Targeting

From PSFK's Shopper Data Debrief, here's how today's leading brands are using RFID and related technologies to provide relevant recommendations and assistance in real-time

Features How Cannabis Retailers Like Namaste Technologies Are Leveraging Digital-First Strategies

These four brands are using a tech-driven approach to make cannabis products, services and information more accessible and personalized for consumers

Fashion & Apparel Retail Trends Playbook 2020 Takeaways: The Four Pillars Of Next-Generation Digital Integration

Take a look through the top digital transformation strategies for tomorrow's leading retailers

Beauty With A New York Storefront, Follain Founder Tara Foley Is Building A Clean Beauty Mini-Empire

The clean beauty retailer is combining upscale design and a welcoming atmosphere to build a dedicated community of customers, both online and off

Retail IT Brand's Tech Center Helps Small Retailers Digitize Their Business

Fujitsu's center features live demos of 13 different technologies that retailers can employ to improve their business, enabling connected retail experiences

Automotive Car-Shopping Site Taps YouTube Executive To Amp Up Data-Led Personalization

Cars.com's new chief strategy officer is charged with differentiating its niche amid heightened competition in the online auto-buying marketplace

Brand Activation & Immersion Design Is The New IP

Ashley Still, Adobe's Vice President of Creative Cloud for Enterprise, discusses the central role design and digital experiences play in the success of every business

Technology Forecast 2020: How Technology Is Empowering A New Age Of Digital Activists

Our latest Forecast 2020 report explains how technology is facilitating collective change

Advertising Siftly Founder: My Learnings From A Year Of Running Siftly

To mark Siftly's one year anniversary, its founder Frank Striefler, explains what the company has learned about connecting the right people to the right jobs

Design Agenda Announced For PSFK CONFERENCE 2013

Whether you work in advertising, design or digital strategy, PSFK CONFERENCE 2013 has something for you.

Innovation How Knowledge Curators Are Harnessing The Power Of Community Growth

Digital D.U.M.B.O founder, Andrew Zarick discusses why professionals and businesses need an outlet and group of people to tap into to keep current.

Home Edelman Digital: Three Things To Consider When Launching Social Media Campaigns

Companies launching online initiatives need to keep in mind scale, silos and structure if they want to succeed in an already flooded market.

Syndicated Ed Cotton: What Is Pepsi's New Real-Time Strategy?

The beverage giant has launched a new marketing campaign that includes a partnership with Twitter that involves a number of pop-up concerts.

Advertising P&G Head Admits Its Digital Strategy Is Failing [Headlines]

The mega brand has announced that it needs to remake its online marketing campaign.

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