digital transformation

Home Zillow Elevates The Online Real Estate Search With Virtual Reality

Zillow's 3D Home tool allows agents to give immersive VR tours of real estate for sale, striving to make the digital consumer experience more authentic

Analysis How Cannabis Retailers Like Namaste Technologies Are Leveraging Digital-First Strategies

These four brands are using a tech-driven approach to make cannabis products, services and information more accessible and personalized for consumers

Fashion & Apparel Retail Trends Playbook 2020 Takeaways: The Four Pillars Of Next-Generation Digital Integration

Take a look through the top digital transformation strategies for tomorrow's leading retailers

Food & Beverage Deliveroo's Takeout Marketplace Offers Staffless Public Eatery Experience

At the food delivery site's 40-seater eatery in Singapore, customers can order and receive a hot meal all via kiosk and other automated processes, eliminating the need for front-of-house human staff

Delivery & Logistics Interview: Digital Pharmacy Capsule On Using Technology To Elevate, Not Replace, The Human Element In Health Care

Capsule's founder explains how the digital platform is giving New Yorkers access to more convenient and transparent prescriptions, integrating technology into a slow-to-adapt industry to elevate the pharmacy experience

Beauty Sephora Increases Physical Footprint And Expands Services With Digital Suite

In an age when some retailers are shuttering their physical doors, the beauty retailer plans to open over 30 digitally integrated brick-and-mortar shops, as well as expand value-added personalized service

Brand Activation & Immersion How Brands Like KLM Build Community Through Virtual Connection

Interactive technologies help build authentic, virtual connections between brands and consumers around the world

Features How Brands Like Nike Use Mobile Apps To Improve The Store Experience

Retailers are deploying AR and chat-based mobile apps to guide and assist shoppers as they navigate the physical store

Post Purchase Service & Support How Companies Like SalesLoft Encourage Employee Loyalty With Elevated Benefits

Companies are filling the gaps in employee needs by offering innovative benefits packages, hoping to engage more people and invite loyalty

Banks, Insurance & Financial Services Interview: How 167-Year-Old Money Exchange Western Union Keeps Evolving For New Generations

PSFK speaks to Mike Hafer, SVP, Marketing and Field Execution, North America for Western Union about how his company is building a future-proof, multigenerational strategy

Grocery, Convenience & Supermarket Hershey Is Battling Declining Candy Purchases In the Grocery Aisle. Now A Former Unilever Exec Is Fighting To Sweeten Sales With Deep-Data Insights

Doug Straton, chief digital commerce officer, is spearheading a digital transformation of the confectionary giant to turn waning ‘impulse buys’ into planned purchases

Health Cleveland Clinic Allows Patients Mobile Access to Health Records

Members of the clinic can now access have on-demand access to their health records from various institutions regarding allergies, immunizations, and more all in one place

Advertising Op-Ed: The Rise Of The Discerning, Enabled Consumer Has Disrupted The Agency Model

‘State of the Digital Nation’ series author and former ustwo owner Jules Ehrhardt explores how the era of the empowered consumer caught the ad industry off guard, prompting a crisis for the agency model

Work How Co-Automated Workflows Are Increasing Efficiency

Businesses are optimizing their work as well as their services by incorporating AI and chatbot assistance into everyday routines