dior

Advertising Dior Instagram Followers Can Sport Its Accessories In Augmented Reality

The designer recently launched an AR filter on its Instagram Stories account that allows followers to virtually try on sunglasses and headbands, increasing brand accessibility for key digital-first demographics

Brand Activation & Immersion Interview: How A High-End Men's Accessories Retailer Prioritizes Transparency In Its New Store

In this interview, Jonathan Meizler, founder and creative director at Title of Work, explains how the brand is changing the fashion accessory landscape by challenging industry standards and selling one-of-a-kind pieces

Delivery & Logistics Luxury Travel Resort Offers Guests Personal Holiday Shoppers

Alohilani Resort launched a package deal for the holiday season that gives travelers access to a personal shopper to purchase gifts from brands like Chanel, Gucci and Tiffany & Co.

Beauty How Brands Like Chanel Are Launching Male Cosmetic Lines And Expanding Beauty And Grooming Offerings For Men

Next generation male retail experiences are expanding across all product offerings, with the beauty market in particular presenting new opportunities for brands to reach men

Fashion & Apparel Luxury Retailer Brings 'Slow Shopping' Experience To Manhattan Customers

10 Corso Como is introducing its distinct experiential concept to New York's South Street Seaport, providing shoppers with everything from food to fine art to enhance their visit

Shopper Marketing & Promotions Gucci Generates An Immersive Home Design Experience For Its Shoppers

The high-end brand's devoted fans can experience its latest home decor collection through an augmented reality feature in the Gucci app, enabling a better online shopping experience through virtual pre-purchase trials

Advertising Gucci Releases Online Platform Aimed At Improving The World

As part of a larger sustainability and social impact plan, the fashion megahouse built the hub so that its customers can connect to its invigorated sense of purpose and transparency

Luxury With Art On The Wall, Gucci Tries To Start A Riot

Gucci's large-scale, Instagrammable murals, which pay homage to the student protests of 1968, are an analog approach with digital payoff

Retail Gucci's Experiential Store Encourages Exploration And Discovery

The new location does away with many of the brand's traditional practices in order to forge a more authentic connection with consumers

Home IKEA's Lifestyle Collaboration With Chris Stamp Taps Into Skate Culture

The streetwear-inspired collection from the LA designer includes skateboards, hoodies and other modern essentials

Fashion & Apparel Gucci Draws Inspiration From Parisian History For Its Latest Campaign

The Italian design house draws on the revolutionary spirit of France's May 1968 mass student protests to promote its collection

Advertising Branding Is An Ever-Evolving Organism

Emeka Patrick, creative director at Anchor Worldwide, considers how social media raised the bar for brands and shares his advice for a creative life in NYC

Design Dior Is Collaborating With Artists For New Takes On Its Iconic Handbag

The fashion brand commissioned 10 artists to redesign the Lady Dior bag with their work

Retail Dior Is Selling Handbags In China Using WeChat

The major luxury designer has launched a limited edition purse exclusively through China's popular social network