direct-to-consumer

Brand Activation & Immersion PSFK's New Gen Z Playbook Is A Guide For Brands To Meet The Needs Of The Next Generation

From breaking boundaries to empowering young creators, entrepreneurs and activists, companies are transforming their brand experience to align with Gen Z’s unique needs and values

Features Health X Tech Startup Thorne Is Filling A Gap For On-Demand, Curated Care

PSFK speaks with CEO Paul Jacobson to learn more about the wellness company's customized at-home health kits and a recent tech-driven NYC pop-up experiential activation to offer an alternative education

Analysis Retail Mainstays Like CVS Are Driving Store Engagement With DTC Beauty Partnerships

From Primark to DSW, big-box stores are differentiating their in-store experiences through partnerships with niche beauty services like Drybar and Glamsquad, giving customers personalized and unusual opportunities

Beauty Inside Sustainable Startup By Humankind's Mission To Transform Personal Care

PSFK speaks to the company's founder about how it is working to curb single-use plastic waste with a hybrid approach to refillable products like deodorant, offering subscription and a la carte options all with a community-driven message

Children Brands Like Blume Are Providing Trusted Guidance For Teenage Transitions

From PSFK's Back-To-School Deck, here's how two brands have positioned themselves as lifestyle partners for young adults going through the trials and tribulations of puberty

Delivery & Logistics Interview: DTC Grocery Startup Reduces Food Waste By Selling Ugly Produce

CEO and co-founder Ben Simon explains how his 100% sustainable grocery delivery platform benefits shoppers, local farmers and mother nature by repurposing unpretty fruits and veggies

Health Subscription Oral Care Brand Shyn Goes All In On Customization

The DTC toothcare ecomm is fully customizable to each individual customer's needs—and even pairs with Sonicare brushes to enable greater compatibility with consumers' routines

Food & Beverage Interview: DRINKS Ecommerce Marketplace On Enabling 'Wine As A Service'

CEO Zac Brandenberg explains how the online wine marketplace took on an entrenched category, realizing the opportunity to apply the convenience of ecommerce and popularity of DTC brands to the wine space

Fashion & Apparel Subscription Intimates Brand Encourages Consumers To Recycle Their Underwear

Knickey is encouraging sustainability by offering its subscribers the chance to trade in used intimate apparel for a free new pair

Consumer Goods Interview: How Frozen Food Startup Mosaic Is Disrupting The Category With A DTC Subscription Service

PSFK speaks to the founders of the digital-native brand that is working to fix frozen, realizing the potential of the category to offer today's health-conscious consumers convenient and quality options that compromise neither taste nor nutrition

Loyalty & Membership Farsali Beauty Launches Exclusive DTC Collection In Hybrid Retail Approach

The beauty brand created a small-batch sub-brand that it will market primarily through the founder's Instagram page, supplementing its wholesale and direct online sales

Packaging & Product Engagement Magic Spoon Cereal Offers Grocery Store Shoppers Healthy DTC Alternative

The online-only brand is capitalizing on the current DTC-friendly retail climate, bypassing the supermarket aisle to sell its healthier version of a classic kids breakfast

Merchandising & Curation Wander Beauty Drives Online Engagement With Physical Pop-Up

Aiming to strengthen its DTC online sales while maintaining wholesale partnerships, the beauty brand will debut a popup in uptown Manhattan that offers exclusive products and customization

Home Op-Ed: Why Retailers Must Bring Their In-Store Experiences Back To The Future

Direct-to-consumer brands embrace old-fashioned brick and mortar, meanwhile inspiring legacy retailers to create immersive retail playgrounds that merge curation with technology