direct-to-consumer

Automotive Report Launch: Check Out PSFK’s New Automotive CX Debrief

Our latest report shows how a legacy industry is transforming itself through direct-to-consumer strategies

Beauty For International Women's Day, The Future Of Retail Is Female

PSFK spoke to the organizers of the Wide Awake: A Day For Female Founders conference, plus the female leaders behind Unbound Babes, Birchbox and Eloquii, to glean insights into where a more equal retail landscape is heading

Health Interview: How Online Supplement Service BINTO Offers Women Personalized, One-On-One Care

The subscription-based women's health brand aims to enable a future of accessible and affordable on-demand care, offering tailored regimens and personal telehealth sessions

Brand Activation & Immersion Interview: How A DTC Personal Care Brand Customizes The Future Of Men's Beauty

PSFK speaks to the founders of men's beauty retailer Hawthorne to understand the strategy behind a consumer-centric brand designing personal care experiences that appeal to male consumers

Merchandising & Curation Interview: Quip Founder On The Journey From DTC Dental Care To Target Shelves

Simon Enever explains how the brand marshaled its strong beginnings as a digital native into sharing shelf space with larger CPG brands in a big-box store, maintaining its commitment to value-added content and services as well as accessibility to compete

Fashion & Apparel Interview: Cuyana Founders On Taking A Fewer, Better Approach To DTC Apparel

The founders of women's premium apparel brand Cuyana explain how they use data to build a brand targeted at what their consumers really want, taking a 'fewer, better' approach to enable luxury apparel at affordable price points

Home Fourpost Expands DTC Retail Curation For Mall Of America Shoppers

The collection of studio shops, eateries and events from startup, DTC and digital native brands is expanding from 30 to 56 members, giving more retailers a chance to shine while diversifying the mall's offer

Consumer Goods Why Digital-Native Retailers Like Allbirds Are Going Direct-To-Mortar

Digital-first retailers in NYC are increasingly experimenting with brick-and-mortar, testing changing consumer dynamics and giving shoppers a physical way to engage with their brand

Delivery & Logistics Interview: How DTC Home Brand Parachute Becomes A Part Of Customers' "Everyday Rituals"

The DTC brand's founder and CEO describes how it went from selling bedding online to opening experiential stores and developing one of the market's most eco-friendly mattresses

Loyalty & Membership Furniture Rental Startup Appeals To Millennials With Quality Wares And Value-Added Service

Wallet- and eco-friendly subscription-based company Fernish promises mobile young consumers a better furniture experience, offering free delivery and assembly as well as the ability to swap out items

Fitness & Sport PSFK Tracker Proves Innovative Physical Retail Experiences Put Brands At The Top

Consumer sentiment analysis shows that retailers with leading-edge store designs are seen as most innovative

Design Startup Paint Co Caters To Millennials With Instagrammable And Sustainable Products

The startup keeps the millennial market's priorities in mind with low-toxicity, high-design products that reflect key interests like aesthetics and sustainability

Retail NYRIW Preview: SHOWFIELDS Brings DTC Brands Together For A New Kind Of Department Store Experience

PSFK speaks to co-founder and CEO Tal Nathanel about how SHOWFIELDS, dubbed "the most interesting store in the world," aims to use retail space in a new way, prioritizing discovery and community over sales

Video Future of Retail 2019 Report Webinar Video

PSFK President of Research & Strategy Scott Lachut and Senior Strategist Penn Whaling unpacked the DTC opportunity by examining key trends that will impact everything from supply chain and technology infrastructure to store design and service to CRM and loyalty systems