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Analysis From Starbucks To Barneys, Brands Are Revamping Loyalty To Give Shoppers VIP Treatment

Big name brands are upgrading reward programs providing exclusive events and personalized products to promote shopper loyalty

Automotive PSFK Research Paper Launch: Storytelling Within The Physical Channel

In a digital age, leading retailers are rethinking the physical channel, driving engagement through immersive and interactive shopping journeys that give shoppers a reason to make the trip

Beauty The Brands Building Beauty From The Inside Out With Ingestibles

In a wellness-obsessed culture, consumers are increasingly keen to take care of their health for aesthetic reasons as well, something brands from Bobbi Brown to Dirty Lemon are catering to with beauty-enhancing supplements and foods

Brand Activation & Immersion How Leading Brands Like Jetblack Are Driving Engagement With Messaging Assistance

Spanning verticals from luxury and apparel to travel and cryptocurrency, today's most innovative retailers and services are fostering consumer engagement through messaging capabilities

Fashion & Apparel How Brands Like Reebok Nurture Long-Term Consumer Relationships With VIP Access

These four brands are reinventing traditional loyalty systems by going experience-first with multilayered, personalized and exclusive benefits programs

Cafe & Restaurant How Top New York Retailers Create Next-Level Service Experiences

As the retail renaissance continues, here's how leading names from Starbucks and Neiman Marcus to Hudson Yards' Vessel are staying on top of the brick-and-mortar game with immersive, personalized, discovery-driven experiences

Features How Retailers Like Tencent Are Optimizing Shopper Analytics With Behavioral Heat Mapping

From PSFK's Shopper Data Debrief report, here's how today's brands and retailers are retaining valuable consumer data from in-store tracking technologies

Video Better Customer Connections Depend On Conversational Commerce

Watch Dirty Lemon's Founder speak at PSFK's Future of Retail 2019 Conference on how conversational commerce allows brands to provide customers with the experiences they crave

Design Op-Ed: PSFK Visits The Retail Development At New York’s Hudson Yards

New York's newest luxury lifestyle development succeeds as a mall, but is that enough for it to be successful?

Fitness & Sport How Brands Like Chanel Are Building Customer Loyalty With Exclusive Store Access

In this excerpt from PSFK's Store Experience Design Debrief, these five brands are dedicating store space to members-only products and opportunities, reinvigorating the demand for physical retail and strengthening consumer-retailer connections

Food & Beverage How Brands Like Dirty Lemon Engage Consumers With Immersive Sampling

Innovative, digital-first brands are reaching consumers by offering easy and entertaining ways to sample food and beverage products

Health PSFK Retail Conference Preview: Iris Nova Founder On Beverage Innovation And Next-Generation Customer Loyalty

Before taking the stage at PSFK's upcoming Future of Retail Conference on January 16, Iris Nova (comprising brands Dirty Lemon and The Drug Store) founder and CEO Zak Normandin tells PSFK how he is pioneering a new kind of beverage brand built around strong customer relationships, seamless retail technology, and innovative product

Events DTC & The Future Of Retail: A Look At PSFK's 2019 Conference Speakers

New York Retail Innovation Week's cornerstone event will include senior speakers from Eileen Fisher, Bonobos, Pinterest and more

Loyalty & Membership Retail Leaders From Nike, Nordstrom And More On Building Responsive Brands

PSFK collected quotes from top-level executives on how to drive brand success by maintaining a continuous dialogue with consumers and responding in accordance with their desires

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