disability

Analysis How Sportswear Brands Like Nike Are Motivating Customers With Dynamic, Community-Focused Fitness

This excerpt from PSFK’s New York Retail Innovation Guide details how leading activewear retailers in the city are investing in community-oriented, personalized and tech-driven engagements to integrate themselves into shoppers' fitness and lifestyle goals

Brand Activation & Immersion Former Uber Exec Launches Mental Health App To Make Therapy More Accessible

Inspired by his experience working in a stressful environment, a former Uber executive created an app called Basis that helps provide support to those in environments where help may be lacking or stigmatized

Health Alzheimer's Center Creates 1950's-Themed Town To Improve Patient Cognition

The Glenner Town Square provides Alzheimer's patients with an alternative experiential treatment, helping jog their memory by recreating a town from their youth and offering activities like puzzles and animal therapy

Retail How Brands Are Democratizing Consumer Access To Mental Health Support

As consumer interest in looking after their mental health increases, brands are expanding their resource options, providing on-demand convenience in the form of virtual counseling and CBT-versed chatbots

Food & Beverage Pop-Up Bakery Offers Customers Mental Health Support

Lidl Ireland and the National Centre for Youth Mental Health are teaming up with an awareness-raising baked goods drive to provide mental health support for the community while collecting funds for the foundation in the process

Packaging & Product Engagement Rice Krispie Treats Provide 10-Second Messages For Auditory Learners

The brand is allowing for greater inclusivity by providing braille stickers and recordable audio boxes for people who are vision-impaired

Cafe & Restaurant Starbucks Opens Its First U.S. Signing Store To Support Hearing-Disabled Community

The international food and beverage retailer is set to open a location in Washington, D.C. that caters to the needs of its deaf or hard-of-hearing consumers and employees

Shopper Education & Assistance Predictive AI Matches Users With Mental Health Treatment Plan

Spring Health prompts users to complete an easy-to-access questionnaire, after which they will receive personalized help in the form of tiered, algorithm-powered recommendations informed by clinical trials

Store Experience & Design Coffee Shop Offers Customers Hot Drinks And Mental Health Counseling

Sip of Hope offers coffee, tea and a friendly staff trained in Mental Health First Aid, providing the local community with support and resources in a relaxing environment

Syndicated A Simple Idea Is Making People Rethink Food In Their Community

Two women who began turning disused space in a former mill town into free food plots have inspired a global movement of growers

Advertising This Vending Machine Dispenses 'Food' For Emotional Intelligence

An art installation in Sydney dispenses snack-size activity packets to promote mental and emotional wellbeing

Entertainment The NBA Redesigned Its Flagship To Be More Inclusive For People With Autism

The NBA embarked on an accessibility project to improve its store experience for those with sensory sensitivities, like people with autism and PTSD

Technology Apple's New Emoji Designs Represent People With Disabilities

Apple proposed 13 new emojis to represent the experiences of people with disabilities, including a guide dog, prosthetic limbs and a person in a wheelchair

Hotels, Hospitality & Travel Google Is Mapping Out Cities According To Accessibility

Google Maps has added details to help people find wheelchair-accessible routes in several major cities around the world

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