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In-store augmented reality features animate products on virtual models and point shoppers to compatible items, bringing the most useful elements of online browsing to physical retail
June 18, 2018

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Jag Bath has more than 15 years of global e-commerce experience with a focus on technology, product, marketing and international expansion. As the senior vice president of product at RetailMeNot, Inc., Jag sets the product vision and strategy, primarily for the company's flagship U.S. brand, RetailMeNot, and oversees the company's product road map and execution. Prior to RetailMeNot, Jag held several executive positions at the luxury retailer Gilt Groupe, Inc., including vice president of strategy and new business, vice president of product management and engineering, and acting CIO. Jag focused on the end-to-end customer experience, the expansion of Gilt into new categories, the launch of Gilt’s mobile e-commerce business and the drive toward personalization.  


Adam is an entrepreneur. He is the chairman and CEO of Assembled Brands, a collection of fashion brands, and co-founder and chairman of General Assembly, a private school for professional development.

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