disney

Brand Activation & Immersion Levi Strauss x Snapchat allow Disney fans to virtually try on a limited-edition Mickey Mouse hat

Clothing retailer Levi Strauss partnered with Snapchat for a limited-edition Mickey Mouse hat virtual try-on to drive sales at Walt Disney World’s Disney Springs shopping complex. Shoppers can activate the augmented reality lens in Snapchat through a designated snapcode that overlays the hat onto a consumer’s selfie. Once tested, the Disney merchandise is available for purchase in the social app.

Entertainment Disney World's guests can sport wearable 'MagicBands' that connect to credit cards for in-park payments

Disney World offers guests wearable payment technology that connects to a credit card on file to simplify the in-park payment experience. Through RFID technology, the band is held up to the Mickey reader until it turns green to go. The MagicBand works in Disney’s theme parks, water parks, restaurants and stores.

Hotels, Hospitality & Travel Walt Disney World's Star Wars Hotel immerses guests in lightsaber training and ship navigation

Walt Disney World’s Star Wars hotel will soon open in Orlando to immerse guests into the world of intergalactic space through interactive design features. Guests are initiated into the space theme and undergo lightsaber training programs and activities from learning about the ship’s navigation to weapons.

Cafe & Restaurant Epcot will debut restaurant Space 220 where guests dine inside a spaceship

Epcot will launch restaurant Space 220 a space pavilion that blends together futuristic design and high profile dining for Disney guests. Encompassed by a space view stimulation, diners can eat dinner inside a spaceship. A space-themed shuttle takes guests to the two-level dining space.

Shopper Education & Assistance Disney's augmented reality overlays will soon enhance live theme park rides and sports events

Entertainment giant Disney has filed a patent for an augmented reality device designed to enhance live performances. The device takes the form of an eyeglass that overlays additional information on top of a live scene, improving the viewing experience. The company plans to roll out this technology across event categories from its sports events to theme park rides.

Consumer Goods PSFK Research Paper Launch: Fostering A Diverse And Inclusive Culture In The Workplace

How companies are championing diversity and inclusivity by rethinking the employee experience

Analysis How Retailers Like Disney Are Actively Engaging Customers With Gamified Storytelling

Retail pioneers are linking mixed reality with gaming technology for an actively engaging storytelling experience

Children Disney's Internal Design Tool Helps Retailers Implement Recyclable Packaging

Disney and the Toy Association are aiming to set a new industry standard, releasing a SmartPackaging tool that provides smaller retailers with the resources they need to enable sustainable design

Features How Brands Like Cartoon Network Employ Animated Characters To Enrich Consumer Experiences

Brands are adding extra interest to activations and physical locations by bringing animated characters to life

Gaming & Play How Brands Like Disney Drive Engagement With Playful Marketing

Brands like Google and Levi's are adding AR and other experiential capabilities to children's marketing to drive engagement and enhance the consumer experience

Advertising Disney's Latest Flick Offers Movie-Goers Gamified AR Previews

To help promote its “Ralph Breaks the Internet” movie, Disney is giving its audiences an interactive augmented reality game triggered by a big-screen preview that they can play on their phones

Fashion & Apparel Levi's Offers Exclusive Merchandise To Snapchatters Who Shop Its Disney Store

In a foray into social commerce, a special-edition hat will be available for visitors of the Levi's store at Walt Disney World to purchase via a Snapcode and try on in AR

Retail Interview: How A Storytelling Platform Helps Brands Create Compelling Content For Modern Consumers

In an interview, PSFK speaks with Matt Trotta GM of North America of Playbuzz, an interactive storytelling platform, on consumers' content consumption patterns and how brands can attract an engaged audience

Technology Disney Parks Gamifies Waiting In Line For Its Rides

Play Disney Parks is making waiting in line part of the ride, letting people interact with one another and engage with the ride they're waiting for in augmented reality games