Clothing retailer Levi Strauss partnered with Snapchat for a limited-edition Mickey Mouse hat virtual try-on to drive sales at Walt Disney World’s Disney Springs shopping complex. Shoppers can activate the augmented reality lens in Snapchat through a designated snapcode that overlays the hat onto a consumer’s selfie. Once tested, the Disney merchandise is available for purchase in the social app.
Disney World offers guests wearable payment technology that connects to a credit card on file to simplify the in-park payment experience. Through RFID technology, the band is held up to the Mickey reader until it turns green to go. The MagicBand works in Disney’s theme parks, water parks, restaurants and stores.
Walt Disney World’s Star Wars hotel will soon open in Orlando to immerse guests into the world of intergalactic space through interactive design features. Guests are initiated into the space theme and undergo lightsaber training programs and activities from learning about the ship’s navigation to weapons.
Epcot will launch restaurant Space 220 a space pavilion that blends together futuristic design and high profile dining for Disney guests. Encompassed by a space view stimulation, diners can eat dinner inside a spaceship. A space-themed shuttle takes guests to the two-level dining space.
Entertainment giant Disney has filed a patent for an augmented reality device designed to enhance live performances. The device takes the form of an eyeglass that overlays additional information on top of a live scene, improving the viewing experience. The company plans to roll out this technology across event categories from its sports events to theme park rides.
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Brands like Google and Levi's are adding AR and other experiential capabilities to children's marketing to drive engagement and enhance the consumer experience
To help promote its “Ralph Breaks the Internet” movie, Disney is giving its audiences an interactive augmented reality game triggered by a big-screen preview that they can play on their phones
In a foray into social commerce, a special-edition hat will be available for visitors of the Levi's store at Walt Disney World to purchase via a Snapcode and try on in AR
In an interview, PSFK speaks with Matt Trotta GM of North America of Playbuzz, an interactive storytelling platform, on consumers' content consumption patterns and how brands can attract an engaged audience
Play Disney Parks is making waiting in line part of the ride, letting people interact with one another and engage with the ride they're waiting for in augmented reality games